The B Word cover art

The B Word

The B Word

Written by: Structure
Listen for free

About this listen

Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!

Design By Structure
Economics Marketing Marketing & Sales
Episodes
  • Branding in the age of LLM search: Engagement in an unbranded space
    Dec 1 2025

    Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.

    Show More Show Less
    31 mins
  • Tech Punks and Tardigrades: The Human Side of B2B Tech Branding
    Nov 3 2025

    In this episode Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

    Show More Show Less
    37 mins
  • Brand Forward: Scaling, Strategy & Success
    Mar 26 2025

    In this episode, Jesse sits down with Simon Littlewood from Estu Global to explore the journey of scaling a business, evolving a brand, and making strategic decisions for long-term impact. Simon shares insights into how his organisation has navigated growth, from engaging diverse communities and crossing cultural borders to securing large contracts and fostering meaningful partnerships.

    The conversation delves into the challenges of rebranding and positioning, discussing how a brand must stretch and adapt as it grows while maintaining its core identity. Simon also reflects on the importance of strategic planning, balancing structured and informal decision-making processes, and ensuring alignment between business values and the partners they choose to work with.

    Show More Show Less
    27 mins
No reviews yet