What does seamless really mean when it comes to the future of driving?

In this fourth episode of Inside Neue Klasse, Nicki Shields meets BMW experts Marcel Ottmann, Head of User Interface Design Systems, and Daniel Fischer, Senior Creative Technologist, live at the 2025 IAA Mobility in Munich. Together, they explore how design and technology converge in the Neue Klasse to create an effortless, intelligent experience – first previewed in the all-new BMW iX3.

From predictive climate control and Plug & Charge to personalised comfort features in the My BMW App and intuitive mood lighting – in the Neue Klasse, every element works in harmony, so the car adapts to you, not the other way around.

Tune in to discover how BMW is shaping interaction, anticipation, and personalisation into a new era of mobility.

(00:00) Introduction

(02:05) What makes design feel seamless?

(03:37) Anticipation: when the car knows before you do

(09:57) How to create a seamless user journey

(15:19) Personalisation: how the Neue Klasse adapts to you

(16:30) Connecting your digital life with your car

(21:24) Outro

Find out more about our host Nicki Shields

What does the future of electric mobility sound like?

In this episode of Inside Neue Klasse, Nicki Shields is joined by Renzo Vitale, Creative Director Sound BMW Group, to explore BMW HypersonX – the innovative sound concept designed for the Neue Klasse.

Powered by BMW Operating System X, HypersonX responds to your driving style, shifting from calm and refined in Personal Mode to energetic and expressive in Sport Mode. More than just acoustic design, it creates an emotional link between driver and vehicle – shaping how mobility feels through sound.

The episode wraps with a playful sound recognition challenge. Can you guess the tones along with Nicki and Renzo?

Tune in to hear how sound becomes a core part of the BMW driving experience.

(00:00) Introduction

(01:51) Renzo’s favourite road trip song

(03:10) Emotion and resonance in electric driving

(08:13) The element of silence

(10:30) Designing BMW HypersonX

(14:15) Sound recognition challenge

(17:57) Outro

Find outmore about our host Nicki Shields

How does the digital future feel inside a BMW?

In this second episode of Inside Neue Klasse, Nicki Shields sits down with David Leister, BMW User Interface Design Lead, to uncover the story behind the BMW Panoramic iDrive — a new interaction experience designed to bring clarity, personalisation, and seamless integration into every drive.

From early sketches to human-centric digital systems, this conversation explores how the Neue Klasse interior is built entirely around the driver and their digital lifestyle.

The episode ends with a challenge that puts intuitive thinking to the test.

Tune in to see how interaction in the Neue Klasse becomes second nature.

(00:00) Introduction

(03:11) What superpower would David’s dream car have?

(03:46) What makes the BMW Panoramic iDrive seamless?

(12:07) Challenge: Nicki vs. David

(14:00) Outro

Find out more about our host Nicki Shields