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The Basic In-house Marketing Handbook

The Basic In-house Marketing Handbook

Written by: Tim Adkins
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About this listen

Hosted by marketing expert Tim Adkins (former host of the Tim Adkins Does Digital podcast), The Basic In-house Marketing Handbook covers the basic fundamentals of marketing — websites, social media, graphic design, blogging, podcasting, and other marketing techniques — and examines how they can all work together to create a comprehensive marketing strategy that works.


Designed for beginners and in-house marketers with limited or no staff, this show focuses on basic, fundamental, sound strategies that can help you make sense of things and get the most out of your marketing, while at the same time correcting frequently used but incorrect methods of doing things.


If you are an in-house staffer suddenly finding yourself responsible for marketing and communication but don't know where to start, or a freelancer wanting to do better client work without the confusing jargon and endless bad advice, start here!

Copyright 2024 Tim Adkins Economics Marketing Marketing & Sales
Episodes
  • The #1 Marketing Mistake: Why Not Having A Brand Voice Makes You Invisible

    The #1 Marketing Mistake: Why Not Having A Brand Voice Makes You Invisible
    Nov 19 2025

    Brand voice is the most important part of your marketing strategy because everything you do from websites to social to video will, if you are successful, reflect the authentic brand voice you set in the very beginning.


    Follow along as we discuss how to approach finding your brand voice, and why brands using AI actually gives you an advantage against your competitors.
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    23 mins
  • TRAILER - Introducing The Basic Marketing Handbook

    TRAILER - Introducing The Basic Marketing Handbook
    Nov 17 2025

    Introducing The Basic Marketing Handbook! Here, you will get practical advice designed for in-house and freelance marketers that just need to know the fundamental basics without having to deal with all the rest of the confusing stuff.


    Hosted by Tim Adkins, former host of Tim Adkins Does Digital, this podcast will focus on the basic fundamentals of marketing, and will cover a wide gamut from websites to social to print and billboards. Basically, it's sound advice for beginners and people who suddenly find themselves responsible for marketing but have no idea where to start or what best practices might apply.


    Welcome! Hope you enjoy the show!
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    3 mins
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