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The Beauty Business Playbook

The Beauty Business Playbook

Written by: thejessfeld
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Welcome to The Beauty Business Playbook — the podcast for beauty, wellness, and aesthetic CEOs ready to elevate their mindset, refine their systems, and stand out in their market. My name is Jess, and I have over 12 years experience in the beauty and wellness space. I'm also fortunate enough to be the owner of my own luxury beauty lounge, Apothek. Join me for honest conversations, practical strategy, and powerful perspectives to help you grow a business that feels aligned, profitable, and impactful.thejessfeld Economics
Episodes
  • Going Solo w/ 10 Years of Waxing Wisdom: Techniques, Business, and Lessons Learned | ft. Doll Parts Beauty Parlor
    Feb 3 2026

    In this episode of The Beauty Business Playbook, I sit down with Colleen, owner of Doll Parts Beauty Parlor. After 10 years as a waxing expert, she recently took the leap and shifted from working for a corporation to opening her own suite. We chat all things businesses, waxing techniques, and more.

    FIND COLLEEN (your wax bestie)

    https://www.instagram.com/dollpartsparlor

    Book (Costa Mesa, CA): dollparts.glossgenius.com


    CONNECT WITH JESS

    ⁠www.instagram.com/thejessfeld⁠

    ⁠www.tiktok.com/@thejessfeld⁠


    WORK WITH ME

    If you’re ready to elevate your business and mindset, I offer:

    • 1:1 Coaching & Mentorship
    • Strategy Intensives
    • Workshops & Trainings

    FREE RESOURCES:

    www.apotheklounge.com/training


    If you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.


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    32 mins
  • Mindset Shifts I Learned the Hard Way in Business
    Jan 15 2026

    In this episode of The Beauty Business Playbook, I’m chatting with you about some of the mindset shifts that I've learned in building a business and by helping others navigate the beauty and wellness industry. Let's reframe our way of thinking, so we can expand our ability to grow!


    What You’ll Learn in This Episode

    • How your mindset can affect your ability to show up for your business
    • Reflecting and changing your attitude can help you gain clarity
    • Why nothing is truly a waste of time in business
    • How to start viewing mistakes as feedback, not failures
    • How shifting from competition to collaboration can expand your opportunities

    FREE LIVE WEBINAR ON 2/4 AT 4PM PST

    Save your spot HERE!



    CONNECT + SHARE YOUR PROGRESS!

    ⁠www.instagram.com/thejessfeld⁠

    ⁠www.tiktok.com/@thejessfeld⁠


    Work With Me

    If you’re ready to elevate your business and mindset, I offer:

    • 1:1 Coaching & Mentorship
    • Strategy Intensives
    • Workshops & Trainings

    FREE RESOURCES:

    www.apotheklounge.com/training


    If you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.

    Show More Show Less
    29 mins
  • How to Identify Your Ideal Client Avatar (Step-by-Step for Beauty Businesses)
    Jan 9 2026

    In this episode of The Beauty Business Playbook, I’ll be walking you through a step-by-step exercise that allows you to identify your Ideal Client Avatar. Stop guessing your strategy, and start attracting clients who TRUST you.


    What You’ll Learn in This Episode

    • Steps of identifying WHO you are speaking to
    • How your Ideal Client Avatar can increase lead generation and client retention
    • Why getting crystal clear on your ICA is a key factor in your beauty business success


    CONNECT + SHARE YOUR PROGRESS!

    ⁠www.instagram.com/thejessfeld⁠

    ⁠www.tiktok.com/@thejessfeld⁠


    WORK WITH ME

    If you’re ready to elevate your business and mindset, I offer:

    • 1:1 Coaching & Mentorship
    • Strategy Intensives
    • Workshops & Trainings


    BLOOM METHOD TRAINING + FREE RESOURCES: www.apotheklounge.com/training


    If you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.


    Show More Show Less
    25 mins
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