What you’ll learn: Why Shared Spirits is built as a progressive web app (PWA)

How saving it to your home screen makes it behave like a native app

Why wineries and tasting rooms could use this tech to drive foot traffic

How drink gifting works during wine tours, proposals, and special events

Why digital gifting is now normal thanks to Amazon, Starbucks, DoorDash, and Uber Eats

How Shared Spirits uses digital signage, social media, and marketing partners

How wineries, distributors, and restaurants can reach out and get involved

The revenue model: free for consumers and restaurants, funded by supplier campaigns

How restaurants can deploy drink credits to influencers, ambassadors, and VIP patrons

The surprising stat: one bar customer spent $22,000 in a single year

Key takeaway: Shared Spirits isn’t just a drink‑gifting app — it’s a flexible hospitality tool that can expand into wineries, tasting rooms, and any venue that sells bottles or glasses.

Guest: Sherman Mohr — Co‑founder of Shared Spirits.

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In this Wine Wednesday Back Label Story, we take you to the Caucasus Mountains of the country of Georgia — home to what may be the oldest evidence of wine on earth. Clay jars called qvevri, buried in the ground and stained with 8,000-year-old grape residue, tell the story of a human relationship with wine that predates the pyramids and the Roman Empire.

But the real twist comes from the Greeks and Romans themselves. Despite building entire cultures around wine — complete with gods, poetry, and legendary philosophical drinking parties — they considered drinking wine straight a sign of barbarism. Every symposium, every gathering, every social occasion ran on wine cut with two or three parts water. Drinking it undiluted? That was something the Scythians did. Barbarians. The people you never wanted to be compared to.

So the next time you reach for a glass of water alongside your Cabernet, raise it. You're not being cautious. You're being civilized — exactly the way the ancients intended.

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The Flying Whale rosé is a Grenache/Syrah blend — fuller body than a typical rosé, dry, with strawberry and peach fruit balanced by citrus, finished with that signature silky texture. Maba's word for his entire wine lineup so far: "silky" — it's the through-line he's chasing across every bottle. He rejects the idea of "rosé season" — he designed this wine to work year-round, from poolside in summer to fireside in winter; he calls it the "all season" wine. The third wine (White Gold) is a Viognier — inspiration struck at Miami Vine Expo after Napa tastings had him leaning toward Chardonnay. His goal: a Viognier with the floral nose and finish of a classic Viognier but the buttery, almost greasy mouthfeel of a Chardonnay — a challenge his winemaker partner initially resisted.

The partnership dynamic: Maba brings a beginner's mind and bigger dreams; his French-trained winemaker partner DJ brings deep Old World tradition — the tension is productive and fun

Maba notes that long experience can sometimes mean thinking inside a very rich box — his outside perspective is what keeps the collaboration exciting.

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