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The Big Story

The Big Story

Written by: AdExchanger
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About this listen

 Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.Copyright Access Intelligence, LLC. All Rights Reserved Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Feeding A DSP With Shopper Data

    Feeding A DSP With Shopper Data
    Feb 27 2026

    The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients' money.
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    43 mins
  • Gold Medal CTV

    Gold Medal CTV
    Feb 19 2026

    The Winter Olympics show us how far streaming live sports has come – and also how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.
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    34 mins
  • The Chatbot Ad Platform

    The Chatbot Ad Platform
    Feb 12 2026

    OpenAI launched ads this week, making ChatGPT the newest canvas for advertising. But not before its biggest competitor, Anthropic, lambasted the decision in a Super Bowl ad.
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    38 mins
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