In this episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Harmeet Ahuja to break down what actually changes as a company moves from the tens of millions into the hundreds. They unpack why systems, processes, and structure must be built ahead of growth, not after problems show up, and how disciplined leaders install safeguards that prevent the business from slipping backward as it scales.

Brad and Harmeet dive into the role of people, culture, and values in long-term growth. From developing talent from the ground up to building trust through clear communication and accountability, this conversation shows why strong culture is not optional at scale. They also explore branding, distribution, and partnerships, including why standing behind your partners and guaranteeing outcomes can become a serious competitive advantage.

If you believe your business has the potential to go much bigger and you want a clearer way to scale strategically, protect what you’ve built, and think long-term like a real $100M leader, this episode will sharpen how you approach growth.

About Harmeet Ahuja:
Harmeet Ahuja is a seasoned business leader and the Group CEO of Sun Mark, one of the UK’s fastest-growing FMCG distribution and export companies. Under his leadership, Sun Mark expanded from a modest £8 million turnover to approaching £200 million in annual sales, now exporting products to over 130 countries across emerging and challenging markets.

Ahuja has been recognized as CEO of the Year in the Thames Valley 250 and has driven sustained global growth by building strong teams, empowering people throughout the organization, and navigating complex international trade environments.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

What does it really take to become an exponential CEO?

In this episode, Brad dives deep into what separates average operators from truly exponential leaders — the ones who build companies that scale fast, attract top talent, and create real wealth. You’ll learn how the best CEOs grow themselves just as aggressively as they grow their businesses, multiplying results through people, systems, and strategy instead of grinding harder.

Brad lays out the critical mindset shifts every $100M CEO must make: moving from control to trust, from doing to multiplying, and from short-term firefighting to building long-term enterprise value. He unpacks the five core disciplines exponential CEOs master — strategy, business development, people, execution, and mission — and shares hard-earned lessons from his own journey about when to step up, when to let go, and when it’s time to hand the CEO seat to someone else.

If you’re building a fast-growth company — or you’re determined to — this episode will challenge your thinking, push your standards, and give you practical steps to become the leader your business actually needs next.

If you’re ready to build a company that grows because of you, not around you, this conversation gives you the mindset, cadence, and playbook to get there. Subscribe, share with a founder who needs it, and leave a review with the one shift you’ll make this week.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Most businesses struggle to scale because they confuse effort with leverage.

In this episode of The $100M Entrepreneur Podcast, Brad explains why one hundred million dollar companies are not built by working harder. They are built by structuring businesses so the work is done once and the value keeps paying back over time.

He breaks down the four types of leverage every scalable business must master: people, systems, marketing, and finance. You will learn why repeat customers, subscription models, durable systems, and long-running marketing campaigns create exponential growth, while effort-based businesses eventually stall. If your business depends on you showing up every day to make money, you do not have leverage yet.

Using real examples from decades of building and coaching companies, Brad shows how leverage replaces grind with structure and turns one-time work into long-term income. From books that still sell decades later to businesses that shifted from single transactions to predictable recurring revenue, the lesson is clear: effort alone will not get you there.

Listen now and learn how to do the work once and get paid for it long term.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter