In this episode of The Big Whydea, Pete Barber sits down with Naomi Venables, a communication specialist with over 30 years’ experience spanning theatre, global live events, and leadership consultancy. From producing spectacular events for brands like Ford, British Airways and GSK, to coaching leaders on how to truly connect with an audience, Naomi has spent her career helping ideas land with clarity, confidence and impact.

Together, Pete and Naomi explore why moments of leadership communication so often fall flat, and how they can become powerful catalysts for change instead. They discuss the importance of authenticity, presence, and storytelling; why the opening and closing moments matter most; how “fun” can be a serious business tool; and what it really takes to create an electric connection between a leader and their audience.

Packed with vivid stories (including castles, car reveals and a compliance superhero), practical frameworks, and deeply human insight, this conversation is essential listening for any leader who wants their message to be remembered, not just heard.