AI is changing how brands, products and publishers get discovered and traditional SEO alone is no longer enough.

Recorded live from Affiliate Summit East, this episode of The Boost features Ewen Finser, CEO of ScaleVisible, breaking down how brands can generate visibility in AI-powered search, answer engines, and platforms like ChatGPT, Perplexity, and Google AI Overviews.

We dive deep into AEO (Answer Engine Optimization), why AI chooses some brands over others, and how owned media — blogs, YouTube, Reddit, and third-party editorial — now plays a critical role in AI trust, citations, and brand authority. Ewen explains why focusing on a single channel is a losing strategy, how Reddit can amplify (or damage) brand perception at scale, and why outdated org charts are holding brands back in the AI era.

You’ll also hear why high-signal, original content matters more than ever, how brands should audit their AI visibility today, and where the next big opportunities are emerging for publishers and marketers.

This episode is presented by Affiliate Summit and Grommet.

🎟️ Join us at Affiliate Summit West in Las Vegas (Jan 12–14) and get 15% off your ticket with code BOOST15. Head to https://www.affiliatesummit.com/west and register today!

Learn more about Grommet at https://thegrommet.com

Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.com

The New York Post is one of the few major publishers growing in the middle of an algorithm meltdown, AI-driven search changes, declining social clicks, and the most unpredictable traffic landscape the industry has ever seen.

In this episode of The Boost, host Greg Rollett from Grommet sits down with Jackie Goldstein, VP of Commerce at the New York Post, to uncover how their team is winning across search, social, and AI—and why the Post remains one of the most resilient media brands in the world.

From building a powerhouse commerce operation inside a 200-year-old newsroom to creating headlines that “kick you in the eyeballs” while still driving performance for partners, Jackie breaks down the exact strategies her team is using to stay ahead.

🧠 What You’ll Learn:

• How the NY Post is thriving in search despite algorithm volatility and AI disruption

• Why leaning into AI (not fighting it) is giving them a competitive edge

• The secret behind their punchy, unapologetic headline style—and how it still works for commerce

• Commerce inside a legacy newsroom: CPC, CPA, and flat-fee models that power massive revenue

• How social listening + rapid content creation turn cultural moments into shoppable wins

• The Post’s 2024–2025 playbook for gift guides, distribution, and Q4 domination

• How they balance editorial integrity with partner needs in performance-driven content

• The systems and cross-team collaboration that eliminate silos between sales, editorial, and partnerships

Whether you’re a publisher navigating AI, a brand looking to understand modern commerce strategies, or a marketer trying to survive the “algorithm apocalypse,” this episode is your blueprint for thriving in a shifting landscape.

🎁 The Boost Is Presented by Grommet

Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.

✨ Explore what’s trending → https://thegrommet.com

💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program.

🎯 Affiliate Summit West is happening January 12-14 in Las Vegas! Network with top publishers, affiliates, and media buyers. Use code "BOOST15" for 15% off tickets: https://www.affiliatesummit.com/west

Publishers and affiliates are facing their biggest traffic crisis in years. Organic search is disappearing, AI overviews are stealing clicks, and Reddit is dominating the SERPs. But some media companies are thriving despite these changes.

In this episode of The Boost, host Greg Rollett sits down with Emily Jackson, SVP of Commerce at Forbes, to uncover how one of the world's most successful media brands is navigating the traffic apocalypse. Emily shares the hard data on declining search traffic and reveals the specific strategies Forbes is using to build sustainable revenue streams that don't depend on Google.

This conversation reveals the playbook that's working right now for publishers who want to survive and thrive in the new media landscape.

🧠 What You'll Learn:
The real numbers: How much organic search traffic publishers are actually losing and why it matters

Price drop notifications: A simple email capture strategy that turns browsers into buyers

The 40% rule: Why Gen Z's video shopping habits are reshaping commerce content strategy

Revenue diversification: How to reduce Google dependence without losing affiliate commissions

Content evolution: Moving beyond listicles to build audience loyalty and repeat traffic

Video commerce: Making YouTube and social content actually profitable for publishers

Whether you're a publisher, affiliate marketer, or media professional—this episode shows you how to build traffic and revenue streams that algorithms can't touch.

🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.

✨ Explore what's trending → https://thegrommet.com.
💸 Want to promote these products and earn 20% commission on every sale? Email greg@thegrommet.com to join our exclusive publisher program.