👉 Grow your bottom line: https://www.kynship.co/

The headlines after Black Friday Cyber Monday were mixed.

Spending was up. Costs were up too. Once you factor in inflation, a big portion of that growth disappears.

In this episode, I share the actual Black Friday Cyber Monday numbers from our clients and break down what really worked in 2025, and what needs to change heading into 2026.

Across our client base, revenue was up 28 percent year over year. Most had a strong Q4. But at the same time, ad spend increased and new customer acquisition became more expensive.

The brands that performed well did not rely on finding new channels or waiting for costs to come down. They focused on returning-customer revenue, LTV, and building a business that does not depend entirely on acquiring strangers.

If you are planning for 2026 and want a clearer strategy for navigating rising costs, this episode breaks it down.

Key Takeaways:

1. 00:00 Intro
2. 00:30 Industry Analysis & Client Results
3. 01:24 The Numbers Breakdown
4. 03:13 The Key Insight
5. 09:19 2026 Quarterly Playbook
6. 09:49 Q1 (Audit Phase)
7. 11:30 Q2 (Fix Foundation)
8. 13:59 Q3 (Activate & Test)
9. 16:23 October (Final Prep)
10. 17:55 Closing Thoughts

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick

👉 Taylor: https://x.com/TaylorLagace

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

👉 Grow your bottom line: https://www.kynship.co/

Most brands are optimizing for LTV the wrong way.

Tracking shallow metrics, trusting false profitability, and scaling acquisition without understanding how or if the revenue will come back…

Here's the brutal truth... If you don’t understand the real levers behind LTV, you’ll keep chasing tactics that barely move the needle.

That's why today, I’m breaking down why you need to measure with cohorts, how long-tail retention impacts your true profitability, why product type —not marketing—drives repeat behavior, and which tactics actually work when it comes to scaling your specific business.

The worst outcome is spending years optimizing tactics that just barely move the needle, so don't miss out.

Tune in and discover the real reason your business is stalling.

Key Takeaways:

• 00:00 Intro
• 01:13 You need to measure with cohorts
• 05:07 The truth about customer value
• 07:38 Retention is genetic
• 12:20 Tactics that actually move the needle
• 16:33 Be honest about your business model viability
• 18:35 What you need to remember
• 19:40 Outro

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick

👉 Taylor: https://x.com/TaylorLagace

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

👉 Grow your bottom line: https://www.kynship.co/

Every purchase decision your customers make is driven by one simple psychological principle…

Master this principle, and you’ll scale your marketing in ways most businesses can’t even imagine.

Today, I’m breaking down why some ads convert 3x higher than others, why most businesses miss the mark on messaging, how to effectively segment your audience, craft messaging that resonates, and leverage creative diversity to skyrocket your conversion rates.

Ready to 3X your conversions the easy way?

Tune in now.

Key Takeaways:

• 00:00 Intro
• 00:17 The psychology of purchasing decisions
• 07:48 Objective vs. subjective benefits
• 09:55 How to find your marketing angles
• 12:17 How to create specific messaging for each audience
• 16:14 Outro

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick

👉 Taylor: https://x.com/TaylorLagace

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533