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The Brand Activism Podcast

The Brand Activism Podcast

Written by: Christian Budtz
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This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.© 2025 The Brand Activism Podcast Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Saving Lives at the Intersection of Sports and Fashion
    Oct 24 2025

    Suzanne McKenzie is a creative entrepreneur and changemaker. After a life-changing event — tragically losing her husband to sudden cardiac arrest on the soccer field — Suzanne created a youth soccer foundation in his honor, using the power of sports to teach urban youth about health. To support her non-profit foundation, she founded ABLE MADE — a fashion brand for original off-pitch soccer style. Suzanne shares her personal insight into leading with positivity and collaboration at the intersection of sports and fashion, non-profit and for-profit, design and social impact.

    Host: Christian Budtz

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    52 mins
  • Are You A Solutionist?
    Jun 30 2024

    Solitaire Townsend, 'Ethical Entrepreneur of the Year' in the UK and award-winning author of 'The Solutionists', shares her infectious enthusiasm and insight into how we can all be part of the solutions that will help save the planet. Solitaire also talks about the urgent need for more joy, fun and desirable stories to inspire sustainable human behavior change.
    Host: Christian Budtz

    Short cuts:
    5:15 What's a Solutionist?
    9:30 The making of Love Bug, an insect-based cat food brand
    18:00 How Netflix "Game Changers" changed the story of vegan
    20:50 Brand lessons from Who Gives A Crap
    24:50 Take-aways from talking with Bill Gates
    31:00 The Solutions Economy in an age of uncertainty
    35:00 Solitaire's advice for marketing creatives

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    41 mins
  • Can Vodka Help Curb the Climate Crisis?
    Jun 30 2023

    Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka.


    Host: Christian Budtz


    Short cuts:

    04:15 The cultural connection between Finland and vodka

    06:00 The story of Koskenkorva Vodka

    12:00 The 'Drink Sustainably' brand platform

    17:30 Unpacking the impact of regenerative farming

    21:30 How to make sustainability entertaining

    24:30 From brand idea to real business transformation

    30:45 Tracking impact

    33:00 The path to commercial sustainability

    36:00 The future role for marketing, innovation and brands

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    41 mins
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