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The Brand Compass

The Brand Compass

Written by: Shelley Röstlund
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About this listen

A show hosted by Shelley Röstlund, a personal brand strategist where she facilitates frank conversations about the reality behind creating, building and embracing a personal brand that fits and feels like you. You'll hear conversations with knowledge experts in widely different fields share their stories of how they are faring being themselves while marketing themselves out in the world. The show aims to help entrepreneurs and leaders who are subject matter experts in their field to reflect on what their uniquely flavoured gifts are and shaping these into marketable value that can be explained, demonstrated and expressed in ways that light them up - from from the inside out. The show’s episodes are designed to: >> prompt your thinking on what ‘personal brand’ means to YOU >> heighten the importance of being an authentic voice in world of overstretched newsfeeds >> expand your perception of 'value' and realise that the ‘intangible’ ...very much has value >> encourage you to let go of the head talk, actions and choices that no longer serve you when it comes to being MORE of yourself in your every day. prompt your thinking on what ‘personal brand’ means to YOU We invite you to subscribe to the Brand Compass and listen openly to Shelley and her guests as they bring fun back into your work day and gently provoke having those conversations you are a little hesitant to have. You’re in safe hands. Join us.Copyright 2026 Shelley Röstlund Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Podcasting Without the Polish: Real Answers to Real Questions, with Shelley Rostlund
    Jan 23 2026
    In this episode:

    I answer real podcasting questions sent in by listeners and peers - without notes, scripts or preparation. I put an invitation out to my online audiences to send in their questions as I celebrate 3 years in running this show.

    I talk candidly about why I started the show, how it supports my work as a consultant, and why podcasting has become one of my most useful thinking tools. I also unpack what success looks like beyond downloads, how I avoid repeating myself across episodes, and why listening back to your own work is part of becoming a better host.

    This episode is practical, reflective and honest - especially if you’re building something quietly in the background and wondering if it’s doing what you hoped it would.

    - - -


    𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

    Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

    South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

    ==================

    All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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    18 mins
  • Podcast Host Journey - Reflections Over Last 3 Years, with Imogen Jones
    Jan 9 2026

    I look back on the last three years being the host of this show. Something a little different for you.

    I’ve invited my podcast manager, Imogen Jones, to join me as we reflect on some specific points in my three-year journey in creating and hosting this show.

    I talk about:

    1. why I first started the show,
    2. the points where I feel like shifts were happening to sharpen what I want the show to ‘grow up to be’
    3. how it's going right now, and
    4. what I see changing in the future (if anything)

    My sharing may help your thinking - if you were hoping to start a show soon. My hope is that you realise that you can have the flexibility to evolve as long as you give yourself the space to work out how you feel about what you are doing, and who you are doing it for.

    - - -


    𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

    Imogen Jones is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

    She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

    With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.


    𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

    Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

    South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

    ==================

    All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

    Show More Show Less
    38 mins
  • Speak Up About Your Work, Confidence Takes Practise, with Shelley Rostlund
    Dec 12 2025
    In this episode:

    This is a reflection episode where I look back on two very different conversations I had with former Typhoon Fighter Pilot, Helen Seymour and Animal Enrichment Specialist, Mark Kingston Jones.

    I walk through three top things that came up for me from these discussions:

    1. Building confidence in SELF and TOPIC

    2️. Speaking up about what you do

    3️. Collaboration and communication

    These conversations re-enforced for me how important it is to practice being confident by taking action and pushing past comfort zones. It also reminded me of the importance of clear and transparent communication and I walked away with a few things that I want to shift in my own life and work.

    Join me as I reflect on these two marvellous professionals contributions to the conversations.

    Come chat to me on social media:

    Instagram : @shelleyrostlund Or LinkedIn: /shelleyrostlund

    - - -

    𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

    Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

    South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

    ==================

    All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

    Show More Show Less
    16 mins
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