February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month that I see business owners make fear-based snap decisions that end up hurting their profitable growth long-term…

Remember when you bought that course that promised the "exact funnel" that would generate sales while you sleep? Or set up your email flows in 2021 and haven't touched them since? Or wondered why your ads aren't performing like they used to, even though you're doing the same things that worked before?

You're not alone. The online marketing industry spent the last decade selling us a fantasy: that there's a silver bullet. One funnel, one template, one winning ad that you build once and profit from forever. Set it and forget it. Passive income. Automated success. It was a seductive promise — and it was a lie.

In this episode, I'm breaking down why "set and forget" marketing is quietly killing brands, what's actually happening when your results start declining (hint: it's not just the algorithm), and the mindset shift that separates brands that grow from brands that plateau. If you've been searching for the magic formula that solves marketing forever, this one might sting a little — but it'll also set you free.

Links mentioned in this episode:

If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

https://productpreneurmarketing.com/lets-talk

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

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Have you ever noticed that most brand content is so... forgettable.

It's not that brands don't try. They're producing more content than ever. Social posts, emails, product descriptions, blog articles, ads. The volume is enormous.

But most of it lands with a thud. No engagement. No emotional response. If you even notice it at all… you read it, you understand it, you forget it immediately.

We are drowning in content. Every brand, every business, every person with a phone is creating and publishing constantly. Your customers' feeds are overflowing.

Their inboxes are groaning. Their attention is being pulled in a thousand directions at once.

It all blurs together into one beige mass of content. And here's the thing most brands don't realise: boring content doesn't just underperform. It actively damages your brand.

Boring is expensive. It costs you attention. It costs you engagement. And eventually, it costs you sales!

So in this podcast episode, I want to dig into why that happens. Why is so much brand content so boring? And more importantly, how do you create content that actually makes people feel something?

And I'll share five techniques that will help you master this so that you can build an unforgettable brand.

Links mentioned in this episode:

If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

https://productpreneurmarketing.com/lets-talk

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while actively repelling the other three.

And I got a lot of messages afterwards, which was brilliant. But here's the thing. Almost every single message asked the same question.

"Okay Cath, I get it. Constant discounting is bad. But what if I'm already stuck? What if my customers already expect sales? What if I've been doing this for years and my whole email list has been trained to wait for deals? How do I actually get out of this?"

And look, that's a fair question. It's easy to say "stop discounting" when you're starting fresh with a brand new audience. It's a lot harder when you've accidentally created this problem yourself.

So today, I want to show you how to detox your brand from discounting. In this episode, I walk you through a real case study from a real brand we work with, with real data and real results.

I'll share exactly what we inherited when we started working together, what we changed, and what happened. And I'll give you a framework you can apply to your own brand, whether you're deep in the discount trap or just starting to slide into it.

Links mentioned in this episode:

If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

https://productpreneurmarketing.com/lets-talk

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube