Episodes

  • Melonie Dodaro - Leads, Learning & Linkedin

    Melonie Dodaro - Leads, Learning & Linkedin
    Jan 7 2020

    Melonie Dodaro is regarded as a global sales and marketing influencer and included regularly on lists such as:

    ~Top 50 Sales Influencers
    ~Top 50 Social Selling Influencers
    ~Top 100 Marketing Influencers
    ~Top 65 Women Business Influencers
    ~Top 50 Trustworthy Digital Marketing Experts
    ~Top 100 Digital Marketers

    She guides companies through a digital transformation and prepare them to compete and excel in the new digital selling landscape.

    She's the #1 bestselling author of LinkedIn Unlocked and The LinkedIn Code and two new books scheduled for release in 2019.

     

    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook: https://www.facebook.com/digitaldoyle/   Get a copy of the bestselling book on digital strategy - #Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority - www.breakthrough.digital or on Amazon: https://amzn.to/2zpMqiq   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2020 Doyle Buehler
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    44 mins
  • Mike Montague - The Social Selling Trainer

    Mike Montague - The Social Selling Trainer
    Apr 26 2019

    Mike Montague is the Social Selling Trainer, and is Vice President of Online Learning & Development at Sandler Training Worldwide, as well as Host of the How to Succeed Podcast from Sandler Training

    He's progressed through the ranks of Sandler Training for over 20 years as a student, Certified Trainer, Director of Content Marketing, and now VP of Online Learning. He is also the host of the Sandler Summit, and educational webinars for Sandler, creator of the Social Selling Success course, and contributor to the LinkedIn the Sandler Way book.

    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook: https://www.facebook.com/digitaldoyle/   Get a copy of the bestselling book on digital strategy - #Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority - www.breakthrough.digital or on Amazon: https://amzn.to/2zpMqiq   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2019 Doyle Buehler
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    42 mins
  • Chris J. Reed - Mohawk on a Marketing Mission

    Chris J. Reed - Mohawk on a Marketing Mission
    Oct 2 2018

    Chris J. Reed is the Only CEO With A Mohawk! And a Mohawk on a Marketing Mission! A third time No. 1 International Bestselling Author and LinkedIn Power Profile for 7 years running and the most recommended and awarded LinkedIn marketing entrepreneur/masterclass leader with 650 LinkedIn recommendations. Called "the most colourful marketing founder" by Mumbrella, he is also the most controversial LinkedIn marketing entrepreneur and CEO in Singapore.

    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook: https://www.facebook.com/digitaldoyle/   Get a copy of the bestselling book on digital strategy - #Breakthrough - Unleash Your Remarkable Brand Value, Influence & Authority - www.breakthrough.digital or on Amazon: https://amzn.to/2zpMqiq   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler
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    35 mins
  • Joe Escobedo - The Digital Brand Builder

    Joe Escobedo - The Digital Brand Builder
    Mar 20 2018
    Known as the “Brand Builder” and recognized as one of the “Top 20 Content Marketers" globally, Joe Escobedo has helped countless organizations and executives transform from relative unknowns to superheroes online. He has also created and led successful digital marketing, branding and PR campaigns for everyone from startups to Fortune 500 firms. He is a contributor for both Forbes and the HuffPost, as well as an award-winning speaker. In his interview with Doyle Buehler, they talk about some of the specifics of building a strong brand in the tumultuous world of online.

    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur
    http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international bestseller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler
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    33 mins
  • Josh Steimle - Digital Marketing Strategies & Personal Branding Expert

    Josh Steimle - Digital Marketing Strategies & Personal Branding Expert
    Mar 14 2018
    Personal Branding and Digital Marketing: The must-have company tools for 2018!   If you don’t put it out there, someone else will! Do you have strong personal branding and digital marketing strategies? If you don’t then its time to listen up and get in the game!    Josh Steimle speaker, writer, CEO of MWI Digital Marketing, and founder of Influencer Inc. tells listeners exactly how to carve out their personal branding and explains why time is of the essence. Having worked in US, Australian, and Asian markets he has witnessed first hand the evolution of branding and digital marketing a few times over!    In episode 46 of the Digital Delusion, Josh offers simple but direct tips on how aspiring influencers can build their personal brand, how to get out of the preparation phase and into action, as well as the right approach you can take to get published in top-tier publications!      In this Episode!   Josh shares the evolution of digital marketing and how you can stand out in the clutter of today’s online world! You’ll learn about these exciting personal branding concept and key tips to catapult your business into action:  
    • Tips on getting lead flow in the North American market
    • How to get beyond short blogs and make long-form content work for you
    • How and why your company should branch out beyond blog posts
    • Step-by-step strategies to grow your personal brand
    • How to get from preparation to action before someone else beats you to it
    • How to get published in a top-tier publication

    Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler
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    36 mins
  • Katrina Koo McCarter - Marketing to Mum’s Expert & Entrepreneur

    Katrina Koo McCarter - Marketing to Mum’s Expert & Entrepreneur
    Feb 28 2018
    Marketing to Mums: The Untapped Billion Dollar Market    Does your company market to mums? If not, Katrina McCarter is here to tell you why you are missing out on a billion dollar industry that is still in its infancy!    Katrina McCarter is the founder and CEO of Marketing to Mums a marketing strategist company that specialises in helping businesses sell to Australia’s most powerful consumer: MUMS! Yes, mum’s. Not only an award-winning business woman and mum of 3, Katrina McCarter is also the author of the best selling book Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer where she shares her insights, expertise and years of market research.    In episode 45 of the Digital Delusion, Katrina explains that mums are a $132 billion dollar industry yearly in Australia and a trillion dollar industry in the United States making them the biggest contributor to GDP in the country. The influence of mums and how much money they control make them a massive opportunity for businesses who want to get it right! You don’t want to miss her tips on connecting over social platforms and the one big mistake you want to avoid when marketing to mums!    In this Episode!   Katrina shares why marketing to mums and businesses that help other businesses market to mums is still in its infancy. You’ll learn about exciting digital marketing opportunities, things to avoid, and your best marketing resources for mums:   
    • How you can get “in” on marketing to mums
    • Avoid the #1 thing that moms hate when they are being marketed to
    • The 3-4 key digital opportunities that aren’t being harnessed by brands right now
    • How to create a business strategy for Facebook Live (Yes! You need a strategy!)
    • Marketing to millennial mums versus mums 35+
    • How to balance sales based content, valued added content, and engagement contentWhy you should be using soft data to develop relationships and learn more about your ideal and most profitable clients.
    • How to start a working relationship with Facebook groups and why they may work better than paid advertising
    •  Market to the “Invisible Woman” 
      Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler
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    39 mins
  • Robert Scoble - Leveraging Business Transformation with Technology

    Robert Scoble - Leveraging Business Transformation with Technology
    Jan 30 2018
    Technology & Innovation: Why it Will Keep your Business Thriving!   Are you afraid of new technology in your business or are you ready to embrace it?   Robert Scoble the technology evangelist and writer of the Scobleizer blog, as well as the author of many popular books including Age of Context and The Fourth Transformation gets candid on why businesses can’t afford to fear new technology and the disruptive changes that come with it. If you don’t find a way to adapt your business, someone else may build on your platform and do it better by making it more efficient and user friendly.    In episode 44 of the Breaking Digital Podcast, Robert Scoble explores the exciting world of technology by looking at some of the most successful technologies like Microsoft, Xbox, Apple and 360 cameras to what is going to be hot, new, and exciting in 2018 technology. Robert predicts that 2018 will be serving up a hot menu of: Augmented Reality, Artificial Intelligence, Self-driving cars, Drones, and Cryptocurrency! And you will never guess what he thinks we will ALL be wearing very soon!    In this Episode!   Robert shares what technologies have been killing it and what you can expect your future to look like from a business and personal perspective. You’ll learn about exciting technologies and how your business needs to change:  
    • Self-driving cars are coming and why people are so excited for themNever say “never” because customers will change their behaviours 
    • Building something with utility will get people over the “freaking-line” 
    • Thoughts on technologies that made themselves a name: Apple, Tesla, Microsoft, Amazon and more!
    • The Human Condition: strategies to get over your fear of technology and change
    • How to implement hack-a-thon Fridays at the office
    • How to be innovative for innovation sake
    • Get on board with a whole new world: Augmented Reality, Halo-Lense, Virtual Reality and more!
      Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2018 Doyle Buehler
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    25 mins
  • Jamie Shanks - Social Selling Expert

    Jamie Shanks - Social Selling Expert
    Dec 7 2017
    Do you think the act of using social media is going to regress and become a fad?    Jamie Shanks, CEO of Sales for Life, is here to tell you that society is going to use digital platforms more and more. This is especially relevant when it comes being a successful sales leader. Social selling isn’t a new thing but it is still in it’s growing phases. That means the online buyer and seller relationship trends are going upwards. With the world around us becoming more digital, it only makes sense that the buyer and seller need to start meeting in that digital world.  The question is: Are you ready for the transition from analogue to digital?   In episode 43 of the Digital Delusion, we sit down with Jamie Shanks author of The Social Selling Mastery book to discuss exactly how to become a top sales leader in the digital world. Jamie shares tips and tools that are key to a smooth and speedy transition. In his experience training 300 plus global customers, Jamie has perfected a daily sales routine called FEED that can be taught in 30 days yielding results you can see within 60-90 days. Let's face it, buyers have become digital from underneath you and its time to future proof your business.    In this Episode!   Jamie shares with us the process of what it takes to be the best online sales leader and how to future proof your business by joining the digitization. You’ll learn important steps and processes like:  The evolution of sales from analogue to online and how to bridge the gap: “Let the seller beware the buyers is now an informed buyer.” Why the “broke-fix” model won’t work in online sales Three stages to become the best online sales leaderTriggers that indicate you need to make a change to your sales leadershipStrategies to become a top social sellerThe two biggest pitfalls to avoid when selling onlineHow to get out of the “dead zone” and make the saleLearn to use a daily routine called FEED to increase online salesHow to get ready for the inevitable digitization of the commercial sales force   3 strategies for sales leaders looking to improve their online sales force   1. Undergo a mindset shift, a skillset shift and a toolkit shift “I'm a believer that every seller or sales leader needs to go through three stages. You basically have to go through a mindset shift, a skillset shift, and then you have to go to a toolkit shift to help you.    Mindset: You have to recognize that as a leader you're willing to look at your own playbook and how your coaching and leading and keeping my team accountable and say, ‘Guess what the world has evolved around me and I am willing to admit that I need to change my skills. I need to address the new buyer.’ And so that mindset shift has to come first. They say you know what the playbook I've been running maybe it's not good enough anymore.    Skillset: Arming yourself with the information to understand what are the new digital activities you should be measuring. What are the skills that the team needs to have? And a lot of that is going to be foreign to the sales leader.    Toolkit: Turn to your sales enablement team or a third party and say, ‘Help teach this to me.’ Go find a way to learn new tools and arm yourself with these.” 2. Get more yield and throughput for your sales reps   “‘Improve your skills by saying, ‘Hey, the phone and email is not the only way to strike up a conversation and to generate new business!’   There are two valuable ways to get more yield and throughput. One is training & education and skills. Second is sales automation and tools which create efficiencies within the sales model. Companies are segmenting their sales professionals to not do all the all the tasks from top of the funnel the bottom of funnel. Hyper-specialization is a way that companies are improving yield and throughput. This is exactly what social selling is. It’s a process that every sales professional should throw into their into their tool kit. Its like icing on the cake. You need to have a baseline sales methodology or the baseline way of selling.” 3. Avoid the two biggest pitfalls of selling online “Two major pitfalls I see with online sales all the time:   1. First, frontline sales managers falling down and not keeping accountability or coaching towards the very digital activities that would drive results. So basically they look at social selling is like a pill or a widget and they say, ‘OK let’s, let's educate our team and then magic is going to happen.’ Well, no. Every week in your one-on-ones keep the team accountable to the same activities. That are going to drive success.  2. The second is marketing. You know teams will work towards a social selling goal as a sales force but then marketing doesn't get involved. You can't have content and digital assets without marketing. So they have to be a part of the program as well.”   Great Moment   “I want to be able to train over a million sales ...
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    32 mins