This season Muhammad Yasin joined us as we narrowed our focus to best practices for enabling sales teams to help drive leads from online to in-store… then COVID-19 hit and we went deeper on enabling our sales teams to survive in a world of virtual appointments. We talked with industry experts as well as sales leaders to share tangible insights and real stories.

In this recap, Muhammad goes inside each of the episodes from the season, pulling out the key highlights. We share what matters most for the businesses where the consumer purchase takes place at a physical location, yet those same consumers are researching online before they make their final decision.

Inside the Episode:

The clips shared in this episode come from Season 2 of The Bridge. You can find the full episode for each guest in the links below:

Episode 1: Virtual Apartment Tours is the New Way to Lease with Realync

Episode 2: The Art of Digital Sales with David Kain

Episode 3: Transforming Your Team with Digital Sales Training with Bryan Scott

Episode 4: Equipping Your Team to Provide the Best Customer Service with NE Management

BONUS: The New Reality of Virtual Apartment Tours | Panel Discussion

Episode 5: Using Lease Automation to Manage Leads with Hy.ly

Episode 6: Embracing Data One Step at a Time with Elissa Fink

Episode 7: Learning Sales Enablement with Irina Soriano

Connect with Your Hosts:

• Connect with Andy: https://www.linkedin.com/in/andymedley/
• Connect with Muhammad: https://www.linkedin.com/in/muhammadyasin/

For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes, and technology operating together to improve sales productivity and increase revenue.

As the Head of Enablement for Seismic, she would know a thing or two about sales enablement. Seismic is the global leader in sales enablement providing storytelling platforms to increase productivity and effectiveness across sales and marketing.

Learn from Irina as she breaks down the basics to this now fundamental discipline while giving listeners a plan to start. You'll also hear how impactful it is to give back to the sales enablement community by networking and sharing ideas with other like-minded marketers and sales teams. .

Key Takeaways

1. Build a business case for sales enablement to secure a budget from stakeholders.
2. Lean into those with sales enablement experience to foster your own growth.
3. Start by focusing on one area of enablement at a time such as onboarding new hires.

Resources and Links Discussed:

• Connect with Irina Soriano: https://www.linkedin.com/in/irina-soriano/safink/
• Connect with Andy: https://www.linkedin.com/in/andymedley/
• Connect with Muhammad: https://www.linkedin.com/in/muhammadyasin/

Imagine building a marketing team from the ground up and seeing that brand go public through the New York Stock Exchange. For Elissa Fink, this was her reality. As the former CMO of Tableau, business intelligence software that helps people better understand their data, she led strategic planning and execution for its marketing worldwide.

In leading marketing efforts, having the ability to facilitate conversations to drive sales digitally is a necessity regardless of where the conversion takes place. During Elissa's time at Tableau, and now as an advisor, a few lessons have stood the test of time.

You'll hear the key lessons learned in the conversation with Andy and Muhammad. Elissa also shares how she embraced the many challenges presented from data to mindset.

Key Takeaways

1. Start understanding data by tracking one key metric then build over time.
2. Focus on why you started and why the company exists to power through challenging times.
3. Ask good questions to uncover priorities and stay ahead of the subject matter.

Resources and Links Discussed:

• Connect with Elissa Fink: https://www.linkedin.com/in/elissafink/
• Connect with Andy: https://www.linkedin.com/in/andymedley/
• Connect with Muhammad: https://www.linkedin.com/in/muhammadyasin/