• Every great idea starts as someone else's bad idea. Trying out new ideas is the only way to grow your business!
• Don't fear failure. Sometimes a business decision doesn't work out, but that's just another step towards progress.
• Be fearless, not foolish. Review the data you've collected and choose your direction from there.

The measure of a business is measurable results— and how you measure those is half the battle. On this episode of The Briefcase, Alton Buzzell, Director of Marketing at Hollywood Casino Bangor, talks to Ric about some cold, hard numbers—and how to use them correctly. If you're not operating with good, clean numbers, you won't know where you're going, but when you're working with good data, your map is as clear as day.

What You'll Learn

• Data is king: it lets you see what kinds of payoffs your efforts are giving you back- the good and the bad, what works and what needs to be changed.
• The way you find your measurable results might not be set in stone, so make sure you use the right tools for the right times.
• You have to have enough data to make sure your information is correct— a low sample size can mean an awful lot of things, but for certain, it means that you're not getting the whole story.

Want to hear more from Alton? Check out Lights, Slots, Action!, a Hollywood Casino podcast by Sutherland Weston!

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

February is the best time of the year for Sutherland Weston's Podcast & Content Production Coordinator, Ian Buck. But not because of the big game: he's tuning in for the ads! Every year, companies put out their best ads for the time slots where they know everyone will be watching. Some take big swings, some play it safe. Some reach the stars, and some fall on their face. On this episode of Sutherland Weston's The Briefcase, Ian and Ric take you through the good, the bad, and the ugly of the Super Bowl... ad breaks!

What You'll Learn

• Good ads look good: a bold visual style sets your advertisement apart from the rest!
• Good ads tell stories: don't just say 'buy my product'! Show what your product does, and why someone would need it.
• Good ads are clever: funny, witty, smart, or just wise to what you're selling, ads that know what they're doing are one step closer to success.

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/