The Build - Ep 19: The Bottleneck I Didn’t See Coming
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The Build - Ep 19: The Bottleneck I Didn’t See Coming
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About this listen
When you think about scaling a food brand, you expect the hard parts to be production, marketing, or demand.
What I didn’t expect? That finding the right co-packer would be the biggest bottleneck so far.
In this episode, I share where I’m at right now in the process — the calls that went nowhere, the red flags I couldn’t ignore, and why I’m choosing to wait instead of rushing a deal that doesn’t feel aligned.
This isn’t just about operations. It’s about protecting what you’re building.
If you're growing a product-based brand, or thinking about partnering with a manufacturer, this episode gives you a real look inside the part of scaling no one talks about enough.
We cover:
- Why co-packing is more personal than people think
- The tension between growth and trust
- How I’m staying clear in the face of pressure to “just move”
- What this bottleneck is teaching me about patience, alignment, and long-term thinking
This is the part most people skip over. I’m walking through it with you — in real time.
Enjoy.
- Jeff
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