The Build - Ep 20: Why I Started Pure Yums
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The Build - Ep 20: Why I Started Pure Yums
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About this listen
I didn’t start Pure Yums because I wanted to be in the food business.
I started it because my son couldn’t eat most of what was on the shelf — and I knew we could do better.
In this episode, I share the real story behind Pure Yums:
Where it started, what pushed me to act, and why this mission matters more than ever today.
It’s a story about family, food, and fighting for something better — one ingredient, one label, one product at a time.
We talk about:
- What I saw (and didn’t see) in the allergy-safe food space
- Why Pure Yums had to exist — and what I wanted it to feel like
- The values that still shape the decisions we make
- What’s hard, what’s worth it, and what keeps me going
Whether you’re a parent, a builder, or someone who wants to create with conviction — this one’s for you.
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