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The Build Podcast

The Build Podcast

Written by: Build PR
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About this listen

The PR and Marketing podcast for the construction industry.

© 2026 The Build Podcast Economics Marketing Marketing & Sales
Episodes
  • From Scroll to Site: creating construction content that connects

    From Scroll to Site: creating construction content that connects
    Apr 20 2026

    Episode two explores what it really takes to create content that captures the attention of installers and tradespeople. Your host Richard Pagett is joined by Lucy Dixon, Head of Engagement for InstallerSHOW and content lead across multiple trade platforms, to unpack what works, what flops, and why.

    Check out Installer Online here: https://www.installeronline.co.uk/

    Register for InstallerSHOW here: https://forms.reg.buzz/installer-show-2026/inst-reg-is-live-pop-up?hsCtaAttrib=206663377929

    Visit Build PR at www.buildpr.co.uk
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    17 mins
  • Brand Strategy: what it is and why you need it!

    Brand Strategy: what it is and why you need it!
    Apr 20 2026

    Does your company or brand struggle to standout from the crowd? In this episode Richard Pagett talks to award-winning Brand Strategist Bruce McKinnon and digs deeper into what a brand strategy is and why your brand needs one.

    What you'll take away from this episode:

    • The biggest mistakes companies make with their brand
    • How to define your brand, set your key messages
    • Achieve alignment across departments
    • Why research has shown that a brand strategy can enable a company to charge way more than its competition!

    Bruce's book What's Your Point? is available on Amazon.

    You and your team can also book an Elevator Pitch workshop with Bruce here.

    Visit Build PR's website for more insights!

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    32 mins
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