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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Written by: Ayo Abbas Marketing Consultant
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About this listen

 The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.© 2025 The Built Environment Marketing Show Art Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 2025 reflections and a nod to '26

    2025 reflections and a nod to '26
    Dec 19 2025
    Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026Ways you can support this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.Episodes in 2025Ep 92: AI in marketing: The good, the bad, and the realityEp 91: Why marketing funnels don't work for B2B and what to do insteadEp 90: Lessons learned from 5 years of podcastingEp 89: Using spoken communication to build confidence and authority with Tom CoupeEp 88: Architecture and construction industry awards from three perspectivesEp 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo AbbasEp 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo AbbasEp 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo AbbasEp 84: Reframing sustainability and climate...
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    22 mins
  • AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

    AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer
    Jul 25 2025

    In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.

    Key takeaways

    Stuart and Kristian shared:

    • How to unlock AI's creative potential while preserving brand authenticity
    • Ways to build robust AI governance that enables innovation
    • What effective AI leadership looks like in progressive marketing teams
    • The opportunity to create sustainable competitive advantages in an AI-driven market
    • How to strategically position your team for the AI-enhanced future

    Resources and links

    Abbas Marketing

    Limeslade

    Dowsocial Marketing

    Fyxer.ai - Meeting management and transcription tool

    NotebookLM - Document summarisation and podcast creation

    Crystal Knows - LinkedIn profile analysis tool

    Social Media Marketing podcast - AI marketing resources and tools

    MIT study on AI making people lazy

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.
    Show More Show Less
    40 mins
  • Why marketing funnels don't work for B2B and what to do instead

    Why marketing funnels don't work for B2B and what to do instead
    Jul 11 2025

    Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.

    oh and here are the two LinkedIn posts that sparked this conversation:

    Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

    Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

    Resources and links

    Abbas Marketing

    Afand.co

    EsTeam.Pro

    April Dunford

    Alice Widger - Milk It Digital

    Katelyn Bourgoin

    Chris Walker

    Antonia Wade - Transforming the B2B Buyer Journey

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.
    Show More Show Less
    38 mins
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