Churn is a consistent problem in most fitness businesses. There's a huge emphasis on sales and marketing but when it comes to reducing churn you don't receive the relevant help, information or support to understand how to do it. The information you're given is often how you can save a client at the point of churn but the point of churn, isn't the problem. In today's episode we help you understand churn and what actually stops high churn rates from occurring.

In today's episode we discuss the the concept of "over delivering" to your clients. It's something we hear regularly and you've probably been taught that delivery is what's impacting your business growth. Let's understand it a little bit more together!

Tune in to hear what our students have to say about their time in Built to Coach and the direct impact it's had on them both personally and professionally, while becoming some of the best equipped coaches in the industry when it comes to behaviour change with their clients.

In today's episode Mark & Jen discuss The Transtheoretical Model of Change and how making new plans for your clients isn't often the most effective route to take when certain individuals inside of your coaching community aren't progressing. People are always going through change, even when they're not making visible progress. This episode was designed to highlight the progress you may not see through your clients journey and how stepping in with a plan could actually hinder the chances of them making the progress.

In today's episode Jen & Mark discuss one of their favourite topics, soundbites. If you've followed Built to Coach on social media, you'll know the beef that the team have with the overuse of soundbites, that often hold very little substance to actually help clients. In this episode, they explain why!

In today's episode Mark & Jen discuss a topic that is wildly misunderstood inside of the fitness industry amongst coaches, which is leadership. Just like coaching inside of the industry, many coaches believe leadership to be one thing based on what they've been taught or seen from others, when real leadership is something completely different.

In today's episode Mark & Jen discuss the mission behind Built to Coach. From an idea that was sat on for over 2 years, all it took for it to come to life was an irritated Scottish woman after a couple of Mojitos...

Welcome to The Built to Coach Podcast! In today's episode, we take the opportunity to not only welcome to you the show but do so in true Scottish, Mark & Jen fashion with some good old venting about some of the things that grind our gears inside of the fitness industry.