In this episode, Jenna breaks down the hidden identity tax most entrepreneurs are unknowingly paying — and how staying in the wrong environment is quietly capping your income, confidence, and expansion.

She shares why growth often stalls not because of strategy, but because your identity hasn’t caught up to your ambition. From the power of upgrading your environment, to why becoming the smallest fish in the room collapses timelines, this episode reframes what real expansion actually requires.

If you’ve been doing “all the right things” but still feel stuck, flat, or like you’re circling the same level — this conversation will land deeply.

What You’ll Learn

💡 What the identity tax is — and how it silently drains revenue, confidence, and momentum

💡 Why upgrading your environment creates faster growth than new strategies

💡 The power of intentionally becoming the smallest fish in the room

💡 What an identity activator is — and how to create one immediately

💡 The three identity shifts that moved Jenna from steady months to a £101K surge in 24 days

💡 Why keeping yourself “comfortable” is often the most expensive decision you’re making

💡 How luxury retreats function as accelerators, not indulgences

Key Takeaways

👉 Staying in environments that reinforce your old identity costs you money, clients, and opportunities.

👉 Growth accelerates when you place yourself in rooms that stretch you — not where you’re the expert.

👉 Identity activators are bold decisions that draw a line between who you were and who you’re becoming.

👉 Keeping prices low isn’t generosity — it’s often avoidance of fully claiming authority.

👉 The real question isn’t “Can I afford this?” — it’s “What is staying here costing me?”

👉 The woman who waits stays stuck. The woman who moves collapses timelines.

Episode Timestamps

[0:00] Recording content in the rain & the spontaneous Dubai decision
[1:30] The identity tax explained
[4:00] Why being the biggest fish keeps you stuck
[7:30] What an identity activator really is
[9:30] The three identity shifts that changed everything
[12:00] Why upgrading your environment costs money (and why that’s a good thing)
[13:30] How luxury rooms collapse time
[16:00] What’s your “Dubai” moment?

Resources Mentioned

✨ The Expansion Retreat
4 days in Crete, Greece designed to help you step fully into the version of you your next level requires.

📅 20th – 23rd May 2026

👉 Join the Retreat Waitlist:
https://jennaokeefe.co/the-expansion-retreat

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

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Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.

In this episode, Jenna breaks down the hidden identity tax most entrepreneurs are unknowingly paying — and how staying in the wrong environment is silently capping your income, confidence, and expansion. She shares the real reason changing your environment accelerates growth faster than strategy, the power of becoming the smallest fish in the room, and the three identity shifts that took her from 8–10K months to locking in 101K in 24 days.

If you’ve been feeling flat, stuck, or like you’re circling the same level — this episode is your wake-up call.

What You'll Learn:

💡What the “identity tax” is and how it’s quietly draining your revenue

💡Why environment upgrades create faster growth than tactics

💡The power of intentionally becoming the smallest fish in the room

💡What an identity activator is and how to create one immediately

💡The three identity shifts that doubled Jenna’s income

💡Why investing in your environment is non-negotiable for expansion

💡How luxury retreats function as accelerators, not vacations

Key Takeaways:

👉 Staying in environments that reinforce your old identity costs you money, clients, and opportunities.

👉 Growth accelerates when you place yourself in rooms that stretch you — not where you’re the expert.

👉 Identity activators are bold decisions that draw a line between who you were and who you’re becoming.

👉 Keeping prices low isn’t generosity — it’s avoidance of claiming authority.

👉 The question isn’t “Can I afford this?” — it’s “What is staying here costing me?”

👉 The woman who waits stays stuck. The woman who moves collapses timelines.

Episode Timestamps:

[0:00] Walking home in the rain & booking Dubai
[1:30] The identity tax explained
[4:00] Why being the biggest fish keeps you stuck
[7:30] What an identity activator is
[9:30] The three identity shifts that changed everything
[12:00] Why upgrading your environment costs money (and why that’s good)
[13:30] The CEO’s Edge retreat as an identity activator
[16:00] What’s your “Dubai”?

Resources Mentioned:

✨ The Expansion Retreat: 4 days in Crete, Greece to become the version of you your next level requires

✨ 20th – 23rd May 2026

Join the Retreat Waitlist here: https://jennaokeefe.co/the-expansion-retreat

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

Share This Episode:

Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.

In this episode, Jenna reveals the critical distinction most creators miss that's tanking their trial reels: the difference between top-of-funnel and bottom-of-funnel content. She breaks down the three biggest mistakes killing your reach and shares why curiosity and tension - not storytelling or showing off - are the keys to going viral with a cold audience.

What You'll Learn:

💡Why trial reels require completely different content than your regular posts

💡The three mistakes killing your trial reel reach (including one that surprises most creators)

💡Why storytelling doesn't work 95% of the time for cold audiences

💡The real metric that determines whether your reel goes viral

💡What "human truths" are and why they're the secret to millions of views

Key Takeaways:

👉 Trial reels go to a cold audience who doesn't know you or care about your story. Your job is to create curiosity and tension - not educate or sell.

👉 The three mistakes killing your reach: giving away the reveal in your hook, using storytelling, and making it about you instead of them.

👉 Watch time is everything. Your goal is 14 seconds - which means getting them to watch your 7-second reel twice.

👉 Tap into human truths - isolation, friendship, status, fear of missing your own life - to make people feel seen.

👉 Top-of-funnel and bottom-of-funnel content have completely different jobs. Stop confusing them.

Episode Timestamps:

[0:00] Introduction: Why some reels get 200 views and others get 2 million
[2:00] The big distinction: top-of-funnel vs bottom-of-funnel content
[4:30] The three biggest mistakes killing your trial reels
[8:00] What actually works: tapping into human truths
[10:00] The watch time secret no one talks about
[11:30] The bottom line + what to do next
[12:30] How to get the complete strategy inside More Views Than Vogue

Resources Mentioned:

🎓 More Views Than Vogue - Jenna's complete trial reels strategy for £97

Inside you'll learn:

• The difference between B-roll that gets 100 views and 10 million views
• Exactly what audio to select to go viral
• How to know if a reel is working and how to scale it
• How to write hooks that get millions of views
• Jenna's best performing reels and why they worked

👉 Learn more about MVTV

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

Share This Episode:

Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.