Join us on "What Matters Most" as we dive deep with James Green, Marketing Effectiveness Lead at Samsung. In this episode, James shares his journey from a quiet seaside town to the heart of London's bustling tech scene. Discover how his upbringing, combined with a relentless curiosity and a drive to prove himself, propelled him into a key role at one of the world's leading tech companies. James opens up about the people who shaped his career, the challenges of moving to the city, and how staying curious has been his cornerstone for success.

1. The Importance of Curiosity: James emphasizes how a curious mindset has been crucial in navigating his career and in driving marketing effectiveness at Samsung.
2. Transition Challenges: Insights into the difficulties of moving from a small town to a major city and how those experiences shaped his career and personal growth.
3. Role of Mentors: The significant impact of mentors in James's life, providing guidance and shaping his approach to marketing and relationship building.
4. Cultural Shifts: How adapting to cultural and professional environments in London was pivotal for his personal development and career trajectory.
5. Professional Identity: James discusses finding his niche in marketing effectiveness, blending strategy, data, and client leadership to make impactful decisions.

1. "Curiosity is innate for humans...we should all be curious to certain extents, but certain people are more curious than others."
2. "It's about being curious as to why things are happening and not necessarily feeling like you are a certain person at a certain point in life."
3. "I think curiosity can get you quite far...it opens so many doors by asking the right questions."
4. "Moving to London gave me the platform to then go and excel and find out...prove those people wrong, those teachers wrong, which I thought was looking back now, it's unbelievable that a teacher could tell you that you're not going to go anywhere in life just because of where you are from."
5. "I saw it as an opportunity to go to London, find myself, and then also, prove those doubters wrong."

• Inspiration for Non-Linear Career Paths: This episode is perfect for anyone feeling uncertain about their career trajectory or considering a significant change.
• Marketing Insights: Gain valuable insights into the world of marketing effectiveness from a leading professional at a global tech giant.
• Personal Growth Tips: Learn about the personal attributes and habits that can help drive both personal and professional success.
• Relatable Storytelling: James’s story resonates with anyone who has faced geographical and professional transitions.
• Educational Takeaways: Understand the importance of curiosity and how it can be a transformative force in any career.

In this inspiring episode of "What Matters Most," Patrick Zinga, Head of Automated Media and Technology at Heineken, opens up about his journey from an immigrant background to a leading role in the media industry. Patrick discusses the challenges and triumphs of in-housing digital media buying at Heineken, the evolving role of AI in marketing, and the profound impact of personal roots and experiences on his professional path. He delves into the importance of nurturing relationships and the transformative power of every interaction, sharing his belief in the ripple effects of kindness and understanding. Through his narrative, Patrick offers insights into how aligning one’s career with personal values and experiences can lead to meaningful success and influence. Join us as Patrick reflects on the intersections of culture, technology, and human connection, providing valuable lessons on leadership, adaptation, and the enduring significance of our actions.

1. Impact of Roots on Professional Path: Patrick’s immigrant background and personal history deeply influence his career and leadership style, demonstrating the power of personal history in shaping professional identity.
2. Leadership in Media: Insights into the in-house transition of digital media buying at Heineken, revealing challenges and triumphs that come with such strategic shifts.
3. The Role of AI in Marketing: Discussion on how AI is changing the marketing landscape, particularly in search marketing and creative development.
4. Importance of Building Relationships: Emphasizes the critical role of relationships in career progression and personal growth, advocating for strong networks both within and outside the workplace.
5. Philosophy on Life’s Impact: Patrick’s view on the ripple effect of actions and interactions highlights the potential of everyday encounters to lead to significant societal contributions.

• On Influence and Impact: "I might not be the individual that cures cancer, but the way the ripple effect works, I might meet that person on the train, and that could be the spark that completely changes their outlook on life."
• On Leadership and Growth: "What I'm most proud of is proving to the business that they made the right decision of in-housing and allowing us to grow and move forward."
• On the Future of AI in Marketing: "AI needs to enhance what we’re doing; it needs to make it better, not just ensure we're being more efficient and productive."
• On Adapting and Personal Growth: "You either take negative feedback and go, ‘Oh, fuck this shit, I'm out,’ or you take it and go, ‘Okay, how do I prove you wrong?’"

Deeply Personal Insights: This episode not only explores Patrick Zinga’s professional life in media and technology but also delves into his personal journey as an immigrant and how it has shaped his worldview and approach to life and business. Listeners will gain a unique perspective on the interplay between personal experiences and professional success, making this episode a must-listen for those interested in the deeper human stories behind corporate roles.

Description:

Join Seun Odeneye, Managing Director at IPG UK and Ireland, as he delves into his vibrant journey through media, culture, and identity. From his early years in Deptford to leading a major media hold co, Seun shares how his upbringing, family values, and educational experiences shaped his professional life. This episode offers a deep dive into the challenges and triumphs of adapting to new environments and the power of staying true to one's roots while rising in a competitive field.

Key Takeaways:

1. Adaptation and Authenticity: Insights into Seun's ability to adapt culturally and professionally without losing his core identity.
2. Impact of Background: The significant influence of Seun's upbringing and family dynamics on his career and leadership style.
3. Navigating the Media Industry: Understanding the role and mechanics of a media agency and how it drives client success.
4. Leadership Insights: Lessons on leadership, including the importance of listening and the transformative power of receiving and acting on feedback.
5. Community Engagement: Seun's commitment to community service, particularly his work with young people and his pastoral duties, highlighting the integration of personal values into professional life.

Quote Highlights:

• "Adapting doesn't mean losing your identity; it's about adding facets to who you are to navigate different environments successfully."
• "You are a product of your environment, but you can choose what that environment influences."
• "Leadership is not just about leading; it's about listening, adapting, and constantly improving."

Extra Reason to Listen:

Explore how personal history and cultural identity play crucial roles in shaping professional paths. Seun's story is a testament to the power of resilience, adaptability, and remaining true to oneself in the ever-evolving landscape of media and advertising.