The Caterer Who Stopped Talking About Food
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The Caterer Who Stopped Talking About Food
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She's been catering for 4 years. Making $40K. And completely underselling herself.
Diana doesn't have a skill problem. She has a visibility problem, and most small business owners do too.
In this episode, Nick sits down with Diana, a caterer who knows her craft cold but freezes when it's time to talk about it online. What happens next is a masterclass in what you're actually selling vs. what you think you're selling.
What you'll walk away with:
- Why your best work is invisible to the clients who'd pay most for it
- How one real conversation with AI unlocked Diana's entire content strategy
- The difference between marketing yourself as a product vs. a professional
- Why "good food" is the floor, not the selling point
- The post that could move Diana from $40K to six figures
Who this episode is for:
The contractor. The salon owner. The photographer. Anyone who's good at what they do but stares at a blank screen every time it's time to post.
Your story is already there. You just need someone to hold up the mirror.
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