In this episode, Kathleen and Desraie sit down with Derek Osgood, the CEO and founder of Ignition, to explore the transformative power of AI in the business world. Derek shares how Ignition leverages AI to streamline product roadmaps and launch campaigns, aligning product, marketing, and sales teams to drive powerful results in the market. Emphasizing that AI is not meant to replace humans but to enhance their capabilities, Derek discusses the importance of breaking down silos and creating a shared understanding among teams. "AI allows your team to work on drastically more strategic work," he notes, highlighting how AI frees up employees to focus on higher-level tasks. He also underscores the significance of alignment and communication, stating, "If everybody's actually pulling in exactly the same direction with exactly the same goal and exactly the same message, it drives in the market much, much more powerfully." Tune in to this insightful conversation to learn how AI can revolutionize your business operations and elevate your team's strategic impact.

In this episode Desraie and Kathleen sit down with Cody Schneider, the co-founder of Swell AI and Drafthorse AI, to delve into the transformative impact of AI on marketing. They explore how AI can optimize content production and growth marketing, highlighting the essential role of automation engineers in streamlining processes. Cody emphasizes that AI is not a replacement for human creativity but a tool that can significantly enhance human capabilities and efficiency.

By implementing AI, organizations can gain a competitive edge and adapt swiftly to market changes. He stresses the importance of expert knowledge and brand voice guidelines in creating high-quality AI-generated content.

"Expert knowledge is going to become more valuable than it ever was before," Cody notes, underscoring the enduring importance of human expertise in the age of AI.

Tune in to this insightful conversation to learn how AI can revolutionize your marketing strategies and boost your business growth.

In this episode hosts Desraie Thomas and Kathleen Martin sit down with Rob Rae, Corporate VP of Community and Ecosystems at Pax8, to delve into the pivotal role of community in the CRO space. Rob brings a wealth of experience in building successful communities and offers invaluable insights into how CROs can leverage these communities to drive growth and enhance their partner programs.

During the conversation, Rob underscores the importance of community in building trust, loyalty, and strong relationships with partners, stating, "Everyone has a community. It's just whether you're paying attention to your community or not."

The discussion also highlights the significance of events in the channel industry and the necessity of executing a proper event strategy to achieve a positive ROI. Rob emphasizes that creativity and execution are essential in maximizing the value of events and building thriving communities.

Learn more about the Beyond conference: https://www.pax8beyond.com/