In this powerful episode of The Chingona Chair, host Alex Garza is joined by co-hosts Lilia Arroyo Flores and Diana Sheehan for an intimate conversation with Dr. Elena Gonzales, curator of the groundbreaking exhibit Aquí en Chicago at the Chicago History Museum.

Together, they explore the exhibit’s origins—from student activism to cultural reclamation—and the stories of resilience, rebellion, and pride that define Chicago’s Latino communities. From quinceañera gowns to paletero carts, and from Indigenous language preservation to economic impact, this episode is a celebration of cultural maintenance and a call to action for brands, educators, and community leaders.

Tune in for real talk, bold moves, and a reminder that Latinos are not just part of history—we’re shaping the future.

In this episode, hosts Lili Arroyo-Flores, Diana Leza Sheehan, and Alex Garza dive deep into the reality of Hispanic Heritage Month 2025.

Why does it feel so quiet this year? Who’s showing up with authenticity—and who’s gone silent when it matters most?

We spotlight standout campaigns from Toyota, Modelo, the American Red Cross, and the NFL, and we call out missed opportunities from brands that could’ve done more. From culturally fluent storytelling to the power of representation, we explore what it really means to stand with the Latino community—not just in September, but year-round.

If you're a brand, marketer, or leader looking to grow with integrity in the Latino market, this is your wake-up call. No fluff. No filters. Just real talk from the Chingona Chair.

🎧 Tune in, take notes, and let’s build something that lasts. #LatinoVoices #CulturalStrategy #HispanicHeritageMonth #ChingonaChair

In this episode of The Chingona Chair, host Diana Leza Sheehan of PDG Insights is joined by Lilia Arroyo Flores of Digame Consulting and Alex Garza of AGG Consulting to unpack the seismic impact of the $4 trillion U.S. Latino economy. This isn’t a diversity conversation—it’s a business imperative.

Together, they explore:

• Why Latino GDP, income, and purchasing power are outpacing the rest of the U.S. economy
• How brands must evolve from outreach to co-creation with Latino consumers
• The risks of treating Latinos as a niche instead of the growth engine
• Strategic insights into media habits, lifestyle trends, and regional nuances
• The rise of Latino entrepreneurship and its implications for B2B marketers

From Bad Bunny’s record-breaking concert to the booming beauty and automotive sectors, this episode is packed with data, cultural insight, and bold advice for CEOs and marketers alike. If you're serious about growth, it’s time to stop translating and start immersing.

The Latino Donor Collaborative 2025 Latino GDP report served as a source of our numbers. You can download it here: https://latinodonorcollaborative.org/reports/the-2025-official-ldc-u-s-latino-gdp-report-part-one/

Viva la raza! Celebrate Hispanic Heritage Month by investing in Latino-owned businesses—and tune in for real talk, bold moves, and cultural strategy that matters.

In this powerful kickoff to Hispanic Heritage Month, the Chingona Chair hosts—Lilia Arroyo-Flores, Alejandra Garza, and Diana Leza Sheehan—spotlight three Latino changemakers who are unapologetically shaping culture, commerce, and community.

From Bad Bunny’s revolutionary music and political statements to Eva Longoria’s Tejana roots and entrepreneurial impact, and Willy Chavarria’s Chicano soul on the global fashion runway—this episode is a celebration of pride, presence, and power.

Tune in for real talk on:

• Breaking stereotypes in Latino masculinity and fashion
• Reclaiming language and heritage
• Building businesses that uplift communities
• Why representation is resistance

This episode is a love letter to Latino brilliance. No fluff. No filters. Just bold moves and cultural strategy that matters.

In this powerful episode of The Chingona Chair, hosts Alex Garza (AGG Consulting), Diana Sheehan (PDG Insights), and Lilia Arroyo Flores (Digame Consulting) unpack the ripple effects of immigration crackdowns on Latino communities, labor markets, and consumer behavior. Inspired by a recent article in The Economist, the trio explores how fear and policy shifts are reshaping spending habits, disrupting industries, and challenging brands to rethink their strategies.

With over 68 million Latinos in the U.S.—85% of whom are legal residents or citizens—the conversation highlights the urgent need for marketers, business leaders, and policymakers to recognize the economic power and emotional pulse of this community.

Key Topics:

• Latino consumer behavior in times of uncertainty
• The economic consequences of immigration policy
• Brand trust, visibility, and cultural relevance
• Strategic insights for marketers navigating a downturn

No fluff. No filters. Just real talk. Tune in to learn why ignoring Latino voices isn’t just a cultural misstep—it’s an economic risk.

In this episode of The Chingona Chair, Lilia Arroyo Flores, Diana Leza Sheehan, and Alex Garza tackle a question many brands are asking: Should we pull back on Latino marketing during economic uncertainty? Their answer is a resounding no—and they explain why retreating now is not risk management, but relevance risk.

Tune in to hear:

• An exploration current Latino spending and how it is evolving as a volatile economy
• The hidden costs of cutting multicultural budgets
• How loyalty, resilience, and cultural fluency drive long-term brand success
• A playbook for CMOs to win hearts and market share with authenticity

Latinos hold nearly $4 trillion in buying power and are shaping the future of business. Brands that show up with consistency and empathy will own the recovery.

In this episode of The Chingona Chair, hosts Lilia Arroyo Flores, Diana Leza Sheehan, and Alex Garza sit down with tech leader and investor David Olivencia, CEO and General Partner of Angeles Investors and Ventures. Together, they unpack one of the most urgent and overlooked conversations in tech: the role of Latinos in shaping the future of AI.

From early adoption to entrepreneurial innovation, Latinos are not just using AI—we’re driving it. So why are we still being left out of the funding conversation?

Tune in as we explore:

• How Latino consumers and entrepreneurs are embracing AI in surprising and powerful ways
• The systemic blind spots keeping Latino-led ventures underfunded
• What investors are missing—and what Latino founders must do to break through
• The critical role of representation in AI development, corporate boards, and beyond

This episode is a rallying cry for visibility, investment, and cultural relevance in the age of AI. If you're building, investing, or just curious about the future of tech and equity—this one’s for you.

🔗 Follow us @TheChingonaChair for more bold conversations at the intersection of culture, business, and strategy.

Welcome back to the Chingona Chair — where we celebrate culture, community, and chingona voices making an impact.

In this episode, we’re talking all things Mexican Heritage Night with the Chicago White Sox — a powerful example of how brands can drive real business impact by authentically engaging Latino communities.

Our guest, Roxy Delgado of Marketing Rox, shares how the White Sox are building long-term loyalty through cultural celebration, co-creation, and listening to their fans. It’s a conversation about pride, purpose, and why authenticity in marketing matters more than ever.

#ChingonaChair #NewEpisode #LatinaVoices #MexicanHeritageNight #ChicagoWhiteSox #MLB #LatinoHeritage #WhiteSox #LittleVillage