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The Colin Rooney Podcast

The Colin Rooney Podcast

Written by: Colin Rooney
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Honest conversations about the stuff I actually think about — leadership, business, marketing, AI, start-ups, social media, design, motivation, and the harder stuff too: depression, mind management, the things most people won't talk about out loud. I'm Colin Rooney. I run Wonder Works. I'll talk about whatever's worth talking about that week, sometimes deeply researched and evidence-backed, sometimes just me being raw about something I've been through. Each episode is whatever it needs to be. Some short, some long. Pull up a chair. Grab a coffee. Let's get into it.Colin Rooney Economics
Episodes
  • My Mentor Is Me — Episode 4

    My Mentor Is Me — Episode 4
    Jun 4 2026

    This one was supposed to be about marketing. It's not. I went down a hole researching fear, came out the other side with something better, and I'm doing the whole episode backwards — giving you the answer first, then spending the rest proving I'm not mad.

    The answer: my mentor is me. Not me now. Future me. The man I want to become. I've made him real, and now when I'm scared, or bored, or stuck, I ask him what to do.

    I take Simon Sinek's "Start With Why" and flip it to "Start With Me." I dig into the science of why the future versions of us run the show whether we build them on purpose or not. I steal a one-question decision filter off a Formula One legend. I'm honest about exactly where the proven science stops and where I start making it up. And I give my own eulogy, out loud, which was harder than I expected.

    No fluff. No hacks. Just the research, an honest experiment I'm running on my own life, and a promise to report back on whether it actually works.

    This is me learning in real time. If you get one thing out of it, that's the win.

    Pull up a chair.

    — What we cover — Simon Sinek and the Golden Circle (and why I'm flipping it) "Possible Selves" — the 40-year-old science of your future self Why the gap between who you are and who you want to be is the fuel, not the problem How you act your way into an identity, not think your way into it Frank Williams' one-question filter: "Will it make the car go faster?" Where the real science stops and Colin starts guessing Your own eulogy — the Michael Gerber exercise, flipped Four things you can actually do Monday morning

    — The research, the people, the receipts —

    Simon Sinek, Start With Why / The Golden Circle https://simonsinek.com/golden-circle

    Markus, H. & Nurius, P. (1986), "Possible Selves," American Psychologist https://psycnet.apa.org/doiLanding?doi=10.1037%2F0003-066X.41.9.954

    Higgins, E. T. (1987), Self-Discrepancy Theory https://psycnet.apa.org/record/1987-34444-001

    Daryl Bem, Self-Perception Theory https://thedecisionlab.com/reference-guide/psychology/self-perception-theory

    James Clear, Atomic Habits — Identity-Based Habits https://jamesclear.com/identity-based-habits

    Frank Williams, "Will it make the car go faster?" — from Performance at the Limit (Jenkins, Pasternak & West) https://www.cambridge.org/core/books/performance-at-the-limit/enabling-leadership/39CD695E0D36DCE344869A7C077397D2

    Michael E. Gerber, The E-Myth Revisited — the funeral / Primary Aim exercise https://www.goodreads.com/work/quotes/79122-the-e-myth-revisited-why-most-small-businesses-don-t-work-and-what-to-d

    Benjamin Hardy, Be Your Future Self Now (the closest thing to what I'm doing) https://www.amazon.com/Your-Future-Self-Now-Transformation/dp/1401967574
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    24 mins
  • Do as I say, Not as I do

    Do as I say, Not as I do
    May 28 2026
    Three thousand years ago, the wisest man who ever lived had seven hundred wives. And three hundred concubines on top of that. The man wrote the book on wisdom and couldn't apply a word of it to himself.His name was Solomon. And he's the reason this episode exists.This one is the most personal one I've done yet. It's about the gap between giving advice and taking it. Between knowing what to do and actually doing it. I'm brilliant at giving advice. Properly. The kind that, if you took it, would change your business and your life. But me taking my own advice? I'm fucking terrible at it. And I wanted to know why.Some of what's in this episode:Why the wisest man in the Bible had a train-wreck personal life, and what that tells us about all of us.Why Steve Jobs refused life-saving surgery for nine months and tried fruit juice cleanses instead. The man who built the most rational company on earth couldn't make a rational decision about his own body.The intention-behaviour gap. The actual data on how often we do the thing we genuinely intended to do. Spoiler, it's a lot lower than you think.Why marriage counsellors have one of the highest divorce rates of any profession.The five real reasons we do this, including the dark one nobody wants to admit. That giving advice itself gives us a dopamine hit, and we get the emotional payoff of progress without ever having to do the thing.My own confession. The advice I give people every day that I don't take myself. Including the fact that episode one of this podcast was me hiding behind an AI voice while preaching the importance of being vulnerable.And three actual fixes that work, according to the research. The Batman Effect. Implementation intentions. And the one nobody wants to hear about because it sounds soft, but the data is undeniable.If you've ever felt like a hypocrite for giving brilliant advice you don't follow yourself, this one's for you. You're not a fraud. You're human. And there might just be a way out.Pull up a chair. Pour yourself something. This one's a long one and it's a personal one.Research Links & References (paste at the bottom of the same description box, leave a blank line first):Igor Grossmann – Solomon's Paradox research, University of Waterloo: https://uwaterloo.ca/wisdom-and-culture-lab/Grossmann & Kross, 2014 – Original Solomon's Paradox study in Psychological Science: https://journals.sagepub.com/doi/10.1177/0956797614535400University of Michigan – How to give ourselves advice as good as we give others: https://news.umich.edu/how-to-give-ourselves-advice-as-good-as-we-give-others/M.D. Faries, 2016 – The Intention-Behaviour Gap meta-analysis (NIH): https://pmc.ncbi.nlm.nih.gov/articles/PMC6125069/The Decision Lab – Intention-Action Gap explained: https://thedecisionlab.com/reference-guide/psychology/intention-action-gapWalter Isaacson – Steve Jobs biography (the cancer treatment chapter): https://www.simonandschuster.com/books/Steve-Jobs/Walter-Isaacson/9781451648539Forbes – Steve Jobs' cancer treatment regrets: https://www.forbes.com/sites/alicegwalton/2011/10/24/steve-jobs-cancer-treatment-regrets/The Guardian – Steve Jobs regretted delaying cancer surgery: https://www.theguardian.com/technology/2011/oct/21/steve-jobs-cancer-surgery-regretJeffrey Pfeffer & Robert Sutton – The Knowing-Doing Gap (Stanford Graduate School of Business): https://www.gsb.stanford.edu/insights/knowing-doing-gapLauren Eskreis-Winkler – University of Chicago research on giving advice and motivation: https://news.uchicago.edu/story/unmotivated-people-benefit-more-giving-advice-receiving-itRoy Baumeister – Ego depletion and willpower research: https://pubmed.ncbi.nlm.nih.gov/39278166/American Psychological Association – The power of self-control: https://www.apa.org/monitor/2012/01/self-controlPeter Gollwitzer – Implementation Intentions ("if-then" planning) research: https://www.tandfonline.com/doi/full/10.1080/10463283.2020.1808936
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    29 mins
  • I'll Do It Tomorrow

    I'll Do It Tomorrow
    May 21 2026
    I owe you an apology.Episode one was me hiding behind an AI voice. Eleven Labs, recreating my voice, because I was too scared to sit down and record myself. Funny reasons aside, the real reason was fear. So this time I thought, fuck it, this is me. Like me or not. Here we go.This episode is about procrastination. And I'm qualified to talk about it because I've been one of the worst procrastinators you'll ever meet. Two reasons. One — when I was in heavy depression, which I'll get into properly in a future episode on how I beat it. And two — I get bored. I chase the shiny fun stuff and spend hours putting off the boring shit that actually needs doing.I went deep on the research for this one. Real-world stuff, fun stuff, the science only where it earned its place. What I found surprised me.Some of what I get into:Why procrastination has nothing to do with time management — and what it's actually about (the experts have been getting this wrong for decades)Tim Pychyl and Fuschia Sirois on why we delay things to dodge feelings, not workAdam Grant from Wharton on why moderate procrastination might actually make you more creative (with examples like Da Vinci taking sixteen years on the Mona Lisa)John Perry's "structured procrastination" — the Stanford professor who built a career out of putting things offWhy your brain literally sees your future self as a stranger — and why that's the real reason you skip the gymThe doom-scroll problem and how TikTok is basically a one-armed bandit you carry in your pocketWhy men procrastinate more than women but report being happier about itWhy beating yourself up makes it worse, not betterNotable procrastinators throughout history — Leonardo, Victor Hugo, Margaret Atwood, Mozart, Frank Lloyd Wright — and what they teach usThe Harvard study on how toxic procrastination links to depression, anxiety, and cardiovascular diseaseWhy ADHD procrastination is a different beast entirely (and shouldn't be lumped in with the rest)If you've ever stared at a to-do list and somehow ended up reorganising your sock drawer instead — this one's for you.Pull up a chair. Grab a coffee. Or don't. Do it tomorrow. I'm not your dad.Research Links & References (paste at the bottom of the same description box, leave a blank line first):Tim Pychyl – Carleton University research on procrastination as emotion regulation: https://carleton.ca/psychology/people/tim-pychyl/Fuschia Sirois – Durham University, meta-analysis on procrastination and health: https://www.durham.ac.uk/staff/fuschia-sirois/BBC Worklife – The real reasons you procrastinate: https://www.bbc.com/worklife/article/20200121-why-procrastination-is-about-managing-emotions-not-timeDr. Joseph Ferrari – Procrastination research, DePaul University: https://www.psychologytoday.com/us/blog/dont-delayAdam Grant – NYT Op-Ed, Why I Taught Myself to Procrastinate: https://www.nytimes.com/2016/01/17/opinion/sunday/why-i-taught-myself-to-procrastinate.htmlJohn Perry – Structured Procrastination (Stanford): http://www.structuredprocrastination.com/Hal Hershfield – UCLA research on the future self as stranger: https://www.halhershfield.com/Piers Steel – The Procrastination Equation: https://www.procrastinus.com/Erhan Genç – Brain structure of chronic procrastinators (Ruhr University): https://www.sciencedaily.com/releases/2018/08/180827180917.htmGordon Flett & Paul Hewitt – Perfectionism and procrastination research: https://journals.sagepub.com/doi/10.1177/0146167212445599Baylor University 2025 – TikTok and dopamine: https://news.web.baylor.edu/Jud Brewer – ADHD and procrastination: https://drjud.com/Solving Procrastination – Famous procrastinators through history: https://solvingprocrastination.com/famous-procrastinators/NIH – Sirois & Pychyl meta-analysis on procrastination and well-being: https://pubmed.ncbi.nlm.nih.gov/
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    25 mins
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