Armande shares the blueprint behind launching a premium cannabis line and creating a brand built to last. While most are racing to the bottom on price, the connoisseur market is thriving. Tune in to learn how to carve out your space and build a cannabis brand that stands above the rest.

Hear Issac's exciting story of immigrating to the U.S. from Panama and creating success in cannabis delivery and pioneering cannabis events in Sacramento. Isaac held dope events in Sacramento that celebrated cannabis culture and provided a platform for small brands to market themselves. Isaac is a champion of small business and building your own lane. Listen as Isaac details his issues dealing with the government agencies regulating cannabis and how to win!

Aiden Rafii of Euphoric Life shares the highs and lows of cannabis manufacturing.

David Hua, co-founder of MeadowSF, pulls back the curtain on how this all-in-one cannabis software platform is empowering dispensaries and operators to run smoother, smarter, and more compliant businesses.

Hear the inspiring story of Ali Jamalian — from Iran to Germany to San Francisco.

Ali’s journey is one of resilience, vision, and hustle. As the founder of Sunset Connect, California’s top-selling cannabis pre-roll company, Ali has built more than just a brand — he’s created a movement rooted in equity, quality, and culture. Discover how his international path shaped his mission and how Sunset Connect became a powerhouse in the legal cannabis industry.

From Catholic school principal to dispensary owner.

Sue Taylor has charted a remarkable path as both a senior advocate and a powerful cannabis activist. As the founder of Mama Sue Wellness, a health and wellness brand dedicated to holistic healing, she continues to break barriers and build bridges within communities. A true trailblazer, Sue has spent her life uplifting others and creating space for education, equity, and empowerment in cannabis.

Hear her inspiring message about resilience, reinvention, and redefining wellness—one life at a time.

Kicking off season 2 with Salwa Ibrahim, she's a true trailblazer - founder of Cookies Oakland, Blum, and years with Oaksterdam. From educator to entrepreneur to policy advocate., Salwa has done it all.

In the last episode of season 1, we interview our host, Terryn Buxton. Terryn shares the story of how and why he started Oakland Extracts, how they have managed to survive the current market, and why he started this podcast.