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The Comm Dept Podcast

The Comm Dept Podcast

Written by: Elevate Community & Conference
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Explore the dynamic world of marketing, communication, and creativity within private, independent schools with The Comm Dept. Podcast. Join us as we delve into the latest industry trends, tackle pressing issues, and uncover best practices. Immerse yourself in insightful conversations with professionals from schools nationwide, gaining diverse perspectives. Additionally, we connect with industry service providers to bring you valuable insights. Elevate your knowledge and community engagement through The Comm Dept. Podcast.

Produced by Elevate Community and Conference for independent school communicators.

© 2026 The Comm Dept Podcast
Economics Marketing Marketing & Sales
Episodes
  • Semester Recap and Look Ahead to 2026
    Jan 9 2026

    In this episode of The Comm Dept Podcast, Phil Goodman of Brentwood Academy is joined by Libby Alvarez of Lipscomb Academy and Jennifer Crouch of Nashville Christian for an honest and encouraging conversation about the past semester in independent school marketing and communications. Together, they recap key wins, challenges, and lessons learned, and reflect on how their teams navigated a season full of change, opportunity, and growth.

    The conversation then turns toward the future, as Phil, Libby, and Jennifer share what they’re looking ahead to in 2026, emerging opportunities they’re watching, and practical ways communications teams can begin preparing now for the next chapter. They also offer a brief teaser for Elevate 2026, sharing why the conference continues to be a meaningful space for learning and community—and yes, registration is officially open.

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    46 mins
  • Mixing it Up with McCallie School
    Jan 15 2025

    In this conversation, Phil Goodman engages with Alex Marr, Director of Creative Services, and Brandon Roberts, Director of Video from McCallie School, to discuss their roles, the unique positioning of the school, recent creative projects, and future aspirations. They explore the dynamics of their creative team, the importance of strategic planning, and the challenges of engaging students in creative processes. The discussion also touches on industry trends in education marketing and the significance of maintaining high-quality content amidst changing attention spans.


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    36 mins
  • Growing Your Team & Tackling New Challenges with David Beall, Hebron Christian Academy
    Oct 16 2024

    In this episode, David Beall, Director of Communications and Marketing at Hebron Christian Academy, shares his experience of growing his team and tackling new challenges. He highlights the exciting initiatives at Hebron, including launching a special needs school facility and the major capital campaign to fund it.

    David also discusses the evolution of their marketing strategies, their commitment to storytelling through an upcoming inaugural school magazine, and how their Christ-centered approach impacts the students, families, and community. Whether you're interested in the inner workings of independent schools or passionate about education and marketing, this episode offers rich insights into a thriving Christian academy.

    Tune in to hear about the power of mission-driven leadership and how it can transform an entire school culture!

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    30 mins
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