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The Commercial Directors Podcast

The Commercial Directors Podcast

Written by: Evan Swinehart
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About this listen

In this podcast we talk to commercial directors and get their thoughts on the industry but more importantly talk about their processes. We break down a commercial they have shot from pre-production through post. The CDP will give you tangible knowledge to take to your own sets.

Evan Swinehart
Art Economics Marketing Marketing & Sales
Episodes
  • Cameron Harris
    Jan 19 2026

    Navigating the Spotlight with Commercial Director Cameron Harris

    Commercial director Cameron Harris joins the podcast to break down what it really takes to direct high-pressure commercial work especially when celebrities are involved.

    With a background that spans top agencies like Saatchi & Saatchi, Clemenger BBDO, and Leo Burnett, Cameron shares how his years on the agency side shaped his directing approach and gave him a unique advantage on set. From collaborating with creatives to managing expectations with A-list talent like Martin Short, John Cena, and David Beckham, this conversation pulls back the curtain on the realities of modern commercial directing.

    In this episode, we cover:

    • Making the transition from agency creative to director
    • How collaboration builds trust and improves the work
    • Directing celebrities with confidence, preparation, and respect
    • Why preparation is the key to staying calm on set
    • The challenge of making comedy feel premium, and why brands need to fully commit

    This episode is packed with practical insight for directors, creatives, and filmmakers navigating agency relationships, celebrity talent, and high-stakes production environments.

    🎧 Available now wherever you listen to podcasts.

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    1 hr and 44 mins
  • Scott Pugnetti
    Nov 25 2025

    The CDP sits down with Scott Pugnetti of Equals Management to break down the international model, pitch reform, how to win (and lose) bids, and what makes a portfolio actually convert. We dig into real talk on transparency, paid pitching, global opportunities, and why your website is probably holding you back. If you’re a director building a career, this one’s essential.

    https://www.equalsmgmt.com/

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    1 hr and 28 mins
  • Jon Schwartz
    Oct 13 2025

    This episode dives deep into director Jon Schwartz’s creative process from building iPhone animatics to crafting full 3D previs in Blender to nail complex, motion-controlled camera shots. Jon breaks down his Joybird commercial, revealing how he kept repetitive phone scenes dynamic, convinced the client to embrace kinetic motion-control cinematography, and merged practical set design with VFX for a seamless look. He shares how tools like the Milo rig can save hours on set when properly prepped, why wide lenses make small sets feel massive, and how tight collaboration between director, production designer, and agency elevates the final spot. https://itsjonschwartz.com/

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    1 hr and 4 mins
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