I'm doing a podcast episode about why I'm using a challenge to launch my next intensive... while actively running that challenge.

Yeah, it's meta. But here's why I wanted to talk about it:

Challenges are one of the most misunderstood tools in online business. People either think they're gimmicky and salesy, or they think they're this huge, complicated thing that requires a massive audience and a million-dollar tech stack.

Neither of those things is true.

In this episode, I'm pulling back the curtain on why I chose to use a challenge to launch my next Society intensive, what makes a challenge actually work, and why this format might be one of the smartest moves you could make in your business this year.

In This Episode:

1. What a challenge actually is (and what it's not)
2. Why challenges work better than webinars, email sequences, or "just posting about it"
3. The five things that make a challenge actually effective (most people get at least three of these wrong)
4. How challenges filter the right people in—without being salesy or manipulative
5. Why I'm running this specific challenge for the second time (and what I learned the first time)
6. How to know if a challenge makes sense for your business

Action Steps:

1. Ask yourself: Is there one transformation I could guide people through in 5 days?
2. Think about what your audience keeps asking you—could that become a challenge?
3. Consider whether a challenge could help you validate an idea before building the full offer

Challenges aren't just for big launches or people with huge audiences. They're for anyone who wants to build trust, create real engagement, and give people an actual experience of what it's like to work with you.

👉 Join Challenge Creator Lab (FREE - starts Jan 26): https://cocreatorsociety.com/challenge-creator-lab

👉 Join coCreator Society: cocreatorsociety.com

You just spent three months building an offer. You mapped out every detail. You created all the materials. You wrote the perfect sales page.

And then you launched and... crickets.

Or worse—a couple people signed up out of obligation and never engaged.

Here's the thing: there were warning signs. Red flags that showed up before you invested all that time and energy.

In this episode, we're breaking down the five signs you're about to build something nobody wants—and what to do instead.

Because these aren't just random mistakes. They're patterns that show up every single time someone builds the wrong thing.

In This Episode:

1. Why "nobody's asking for it" is your biggest red flag (and how to actually listen)
2. The danger of building something just because someone else did
3. What "I can't explain who this is for" really means about your offer
4. Why building for positioning instead of transformation always backfires
5. How to test your idea before you waste months building the wrong thing

Action Steps:

1. Keep a running list of questions you're getting from your audience—look for patterns
2. Ask yourself: "Does my audience actually need this, or do I just want to build it?"
3. Get specific about who your offer is for (not "entrepreneurs"—actually specific)
4. Test before you build: run a challenge, workshop, or pilot first

Your offers should be built on validation, not guessing. And the best way to validate? Run a challenge.

👉 Join Challenge Creator Lab (FREE - starts Jan 26): https://openinapp.link/jhy0c

👉 Join coCreator Society: cocreatorsociety.com

They asked if they could "just buy one part" of your package. Or if you could have it done by next week. Or they compared your offer to something completely different.

And you answered. You clarified. You explained.

But you didn't stop to ask: why are they confused in the first place?

In this episode, we're breaking down the five client questions that should make you rethink your offer. Not tweak your sales page—actually reconsider what you're selling and who you're selling it to.

Because those questions aren't random. They're patterns showing you exactly where your offer isn't landing.

In This Episode:

1. Why "Can I just buy one part?" means they don't value your most important work
2. What "Can you do this by next week?" really tells you about client fit
3. How vague messaging makes people compare you to the wrong thing
4. The difference between selling transformation and telling people what they actually get
5. Why "Is this for me?" means your audience is too broad

Action Steps:

1. Review the last 5 questions potential clients asked—look for patterns
2. Get clear on why your offer is structured the way it is
3. Add a simple "Here's what's included" section to your sales page
4. Define exactly who your offer is for (and who it's not)

Your offers should be clear, not confusing. And the questions will tell you exactly where to start.

👉 Join coCreator Society: cocreatorsociety.com

👉 Free 5-Day Challenge Creator Lab (starts Jan 26): https://openinapp.link/jhy0c