If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness

(Use code: CONTENT15 for 15% off any plan)

ABOUT THE EPISODE

In this episode of The Content Business, Ash & Kane sit down with Rob Moore and Carl Hartley, hosts of Cars & Money, to break down why personality-led content consistently outperforms polished business media.

They discuss what it’s really like interviewing some of the world’s most controversial figures, the responsibility that comes with those conversations, and why unfiltered honesty often drives more engagement than safe, brand-friendly content.

Rob and Carl also share behind-the-scenes insights into some of the biggest car creators in the world, why certain personalities dominate attention, and how Cars & Money blends cars, wealth, and real-life experience to attract high-net-worth audiences before the podcast has even officially launched.

KEY TAKEAWAYS

• Personal brands outperform business brands in content
• Personality matters more than production quality
• Independence allows creators to speak honestly without brand restrictions
• Interviewing controversial guests drives attention but requires conviction
• Famous car creators win because of personality, not assets
• High-net-worth audiences care about credibility, not polish
• Sponsorship only works when brands are genuinely relevant
• View counts matter less than who is actually watching

BEST MOMENTS

“No one cares about business brands.”

“The thumbnail. Honestly, you would not believe it.”

“I’d say every electric car is shit.”

“Absolutely. Everyone will shit themselves when they find out who we’ve got.”

“I can’t tell you the full story of how it came about.”

“That’s a podcast I wish I’d set up.”

“You can have 10 million followers and still make no money.”

LINKS

Cars & Money: https://www.youtube.com/@CarsandMoney_Official
Website: https://www.podpartnerships.com
Instagram: https://www.instagram.com/thecontentbusinesspod
Email: hello@podpartnerships.com

ABOUT THE HOSTS

Hosted by Ashley Morris and Kane Baron, founders of UAE-based content sponsorship agency: Pod Partnerships.

They’ve worked with thousands of creators and hundreds of brands, helping both household names and fast-growing startups turn podcast, YouTube, and influencer advertising into a core part of their media strategy.

Alongside this, Ashley and Kane have trained over 10,000 podcasters since 2020, going on to directly mentor hundreds of creators to plan, launch, grow, and monetise independent podcasts.

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness

(Use code: CONTENT15 for 15% off any plan)

ABOUT THE EPISODE

In this episode of The Content Business, Ash & Kane explore how AI is rapidly reshaping content creation, media distribution, and monetisation across podcasts, YouTube, and social platforms.

They break down the rise of AI voice licensing, multilingual dubbing, AI-generated influencers, and how businesses are already monetising attention at scale. The conversation focuses on what these developments actually mean for creators, media businesses, and anyone trying to build and monetise an audience in an increasingly AI-driven landscape.

Ash & Kane also discuss whether attention spans are actually shrinking, why YouTube-style content is outperforming traditional media, and how AI tools are lowering the barrier to creating, repurposing, and distributing content globally.

KEY TAKEAWAYS

• AI voice licensing is turning personal brands into long-term digital assets
• AI dubbing allows creators to scale content into global markets without re-recording
• AI-generated influencers are already monetising attention at scale
• Loneliness and attention are becoming monetisable business models
• AI tools are dramatically reducing the cost and friction of content creation
• YouTube-style content is increasingly replacing traditional TV consumption
• Content creators now outperform traditional media at capturing attention
• Distribution and attention matter more than production quality

BEST MOMENTS

“Your voice could now be an asset.”

“AI dubbing completely changes global distribution.”

“They’re monetising loneliness.”

“AI girlfriends are already making serious money.”

“YouTube content is replacing traditional TV.”

“I don’t think attention spans are ruined, content is just better.”

“Creators are better at holding attention than TV producers.”

“Distribution matters more than production quality.”

LINKS

Website: https://www.podpartnerships.com
Instagram: https://www.instagram.com/thecontentbusinesspod
Email: hello@podpartnerships.com

ABOUT THE HOSTS

Hosted by Ashley Morris and Kane Baron, founders of UAE-based content sponsorship agency: Pod Partnerships.

They’ve worked with thousands of creators and hundreds of brands, helping both household names and fast-growing startups turn podcast, YouTube, and influencer advertising into a core part of their media strategy.

Alongside this, Ashley and Kane have trained over 10,000 podcasters since 2020, going on to directly mentor hundreds of creators to plan, launch, grow, and monetise independent podcasts.

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheContentBusiness

(Use code: CONTENT15 for 15% off any plan)

ABOUT THE EPISODE

In this episode of The Content Business, Ash & Kane explore why podcasting is entering a new phase and why podcast advertising is finally becoming more measurable, scalable, and performance-led.

They break down major platform updates across YouTube, Apple Podcasts, Spotify, and Netflix, including dynamic ad insertion, clickable links, improved attribution, and better tracking for podcast and video advertising. The conversation focuses on what these changes actually mean for creators, brands, and anyone trying to monetise podcasts, YouTube channels, or long-form content effectively.

Ash & Kane also discuss common mistakes creators make when sharing audience numbers with brands, how podcast sponsorship is evolving, and why the most successful creators use podcasts as part of a wider content and business strategy rather than relying on sponsorship alone.

KEY TAKEAWAYS

• YouTube’s move to dynamic, swappable ads could let creators monetise their back catalogue like podcasts
• Brands care about per-episode performance, not inflated monthly view numbers
• Apple’s clickable, timestamped links reduce friction and improve attribution
• Spotify’s interactive CTA cards push podcasting closer to true performance marketing
• Better tracking gives creators more leverage in brand negotiations
• Sponsorship is rarely the best long-term monetisation strategy
• Selling your own product almost always outperforms ads alone
• UGC usage rights are becoming a major ROI multiplier for brands

BEST MOMENTS

“Creators now can treat YouTube like they can their audio platforms.”

“Don’t give brands your monthly views to make yourself feel better.”

“If a brand wants to sponsor, they want to know the per episode.”

“If you’ve got 10,000 people listening and 300 clicked… maybe your landing page is terrible.”

“Podcasting has always struggled with tracking. That’s the biggest issue.”

“BetterHelp wasn’t spending $7 million a month for brand awareness.”

“UGC is outperforming most paid ads right now.”

“Sponsorship is not the best way to make money through podcasts.”

LINKS

Website: https://www.podpartnerships.com
Instagram: https://www.instagram.com/thecontentbusinesspod
Email: hello@podpartnerships.com

ABOUT THE HOSTS

Hosted by Ashley Morris and Kane Baron, founders of UAE-based content sponsorship agency: Pod Partnerships.

They’ve worked with thousands of creators and hundreds of brands, helping both household names and fast-growing startups turn podcast, YouTube, and influencer advertising into a core part of their media strategy.

Alongside this, Ashley and Kane have trained over 10,000 podcasters since 2020, going on to directly mentor hundreds of creators to plan, launch, grow, and monetise independent podcasts.