The Content Byte cover art

The Content Byte

The Content Byte

Written by: Rachel Smith
Listen for free

About this listen

 Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly bites of advice, tips and strategies for freelancers who make a living from using their words. We delve into our extensive contact books to bring special guests who share their stories of creating (and sustaining) successful freelance businesses.This content is copyright and the property of Rachel Smith and Lynne Testoni. Careers Economics Marketing Marketing & Sales Personal Success
Episodes
  • Best of 2025: Treasa Edmond on offering content strategy as a service

    Best of 2025: Treasa Edmond on offering content strategy as a service
    Dec 28 2025
    Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond was one of our most popular episodes in 2025. It is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: • The different between offering content strategy and strategic consulting • Which one is an entry point for high-paying work • How strategy can open the gates to providing more effective content • How and why value pricing is better for this type of work • Her favourite client-finding strategies • Common mistakes freelancers make when it comes to strategy Capcut is here: https://www.capcut.com/ Treasa's podcast is called Boss Responses: https://bossresponses.com/ Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/ Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
    Show More Show Less
    51 mins
  • The 2025 Wrap-up with Rachel and Lynne

    The 2025 Wrap-up with Rachel and Lynne
    Dec 21 2025

    It's the end of 2025, so Rachel and Lynne take a reflective look back at the year, delving into both the good times and bad.

    We are both big believers in a little self-reflection, so it makes sense to look back at what was certainly a tumultuous year in the world of freelancing. We share tips and lessons learned, new tools we've explored, and our biggest professional and personal achievements, using prompts from YearCompass.

    We talk about:

    • The risks we took and decisions we made during the year
    • Lynne's year of 'yes'
    • Rachel's personal writing retreat
    • Lessons we have learned from our guests this year
    • Our favourite episodes of 2025
    • AI and the changes that it has brought to freelance writers
    • How we have both made freelancing work for us
    • We also wanted to say thanks to our sponsor Rounded, plus The Content Byte team - Claire Chow, Heidi Walkinsaw and our audio editor Joshua Broadbent.

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/


    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au


    Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.


    Episode edited by Marker Creative Co www.markercreative.co

    Show More Show Less
    31 mins
  • The Content Trends We Need To Talk About – with Canva's Maria Izvestkina

    The Content Trends We Need To Talk About – with Canva's Maria Izvestkina
    Dec 14 2025

    This week, Rachel and Lynne are chatting with Maria Izvestkina, a multidisciplinary creative leader from Canva. They discuss the importance of protecting creative energy, the impact of AI on design, trend spotting, and how to live a creative life.

    Maria shares insights on:

    • The evolving role of AI in creative work
    • How to harness social media for creative expression
    • Effective use of Canva features and templates
    • Developing a playful and experimental mindset to fuel creativity
    • Practical tools and strategies for freelancers

    Maria also talks about her Substack project Playin and offers valuable advice for organising work in Canva.

    Connect with Maria on LinkedIn https://www.linkedin.com/in/maria-izvestkina/

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au


    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.


    Episode edited by Marker Creative Co www.markercreative.co

    Show More Show Less
    39 mins
No reviews yet