We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads and lasting revenue.

• defining the engagement trap and its costs
• consistency as the driver of trust and recall
• case study of posts converting physicians
• why niche, edgy takes attract right buyers
• small audience, clear offer, simple path
• AI as helper, not the message
• practical video ideas for clinicians and founders
• popularity versus profitability metrics
• community effects and collaboration models
• Content Crib 6.0 focus and open spots
• shoutout to The Towson Clinic launch

Get in touch with myself, Chris, Matthew Ray Scott, if you'd like to come

We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and turns lived experience into useful content that drives real DMs.

• record and send without over-editing
• A4M insights on trust and demand in longevity
• authority beats audience size for outcomes
• video as anchor for memorability
• brand-in-three-words clarity test
• niche down to speak to someone specific
• useful vulnerability over performance
• AI for structure, human for voice
• personal stories that spark DMs and meetings
• direct video outreach to ideal clients

We unpack why audiences feel social feeds are fake and how that distrust opens a lane for creators who sound human. We share a simple, affordable setup to start a podcast, then dive into consistency, relevance, and why AI in healthcare needs trusted voices to drive adoption.

• minimal gear to start recording with clarity
• budget mics, webcams, and lighting choices
• Squadcast and Riverside for separate tracks
• define your why and target listener
• booking guests and setting a repeatable cadence
• relevance versus consistency for growth
• embracing ums and imperfection for trust
• social media skepticism and falling conversion
• authentic personal branding over polish
• AI healthcare adoption driven by outcomes and peers
• founders and clinicians aligning on real use cases
• selective relevance, not fame, as the goal

Let’s make a commitment to the audience. We’ll get a guest on the next one