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The Content Crib Podcast

The Content Crib Podcast

Written by: Eric Anderson and Chris Grosse
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About this listen

The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.

© 2026 The Content Crib Podcast
Hygiene & Healthy Living Physical Illness & Disease
Episodes
  • You Don’t Need A Massive Audience; You Need The Right People To Care And Convert #24
    Jan 13 2026

    We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads and lasting revenue.

    • defining the engagement trap and its costs
    • consistency as the driver of trust and recall
    • case study of posts converting physicians
    • why niche, edgy takes attract right buyers
    • small audience, clear offer, simple path
    • AI as helper, not the message
    • practical video ideas for clinicians and founders
    • popularity versus profitability metrics
    • community effects and collaboration models
    • Content Crib 6.0 focus and open spots
    • shoutout to The Towson Clinic launch

    Get in touch with myself, Chris, Matthew Ray Scott, if you'd like to come


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    24 mins
  • If Everyone Sounds The Same, Why Would They Choose You? #23
    Jan 4 2026

    We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and turns lived experience into useful content that drives real DMs.

    • record and send without over-editing
    • A4M insights on trust and demand in longevity
    • authority beats audience size for outcomes
    • video as anchor for memorability
    • brand-in-three-words clarity test
    • niche down to speak to someone specific
    • useful vulnerability over performance
    • AI for structure, human for voice
    • personal stories that spark DMs and meetings
    • direct video outreach to ideal clients


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    23 mins
  • When AI Feels Fake, Humans Win #22
    Dec 23 2025

    We unpack why audiences feel social feeds are fake and how that distrust opens a lane for creators who sound human. We share a simple, affordable setup to start a podcast, then dive into consistency, relevance, and why AI in healthcare needs trusted voices to drive adoption.

    • minimal gear to start recording with clarity
    • budget mics, webcams, and lighting choices
    • Squadcast and Riverside for separate tracks
    • define your why and target listener
    • booking guests and setting a repeatable cadence
    • relevance versus consistency for growth
    • embracing ums and imperfection for trust
    • social media skepticism and falling conversion
    • authentic personal branding over polish
    • AI healthcare adoption driven by outcomes and peers
    • founders and clinicians aligning on real use cases
    • selective relevance, not fame, as the goal

    Let’s make a commitment to the audience. We’ll get a guest on the next one


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    22 mins
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