The Content Mavericks Club cover art

The Content Mavericks Club

The Content Mavericks Club

Written by: Creative Kin
Listen for free

About this listen

Actionable insights for content professionals who want to accelerate the return on their digital marketing. Get concrete takeaways from seasoned experts and raise your content marketing game - whichever channels you work on. From YouTube to blogging, podcasts to TikTok, meet the content mavericks who get it right, get it wrong and then get back in the game. Hosted by Jason Caffrey, CEO at podcast agency Creative Kin. Raise your content marketing game. Every Wednesday.

Creative Kin Ltd. All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Performer's Dilemma: Rebranding Your Creative Career with Jamie Body

    The Performer's Dilemma: Rebranding Your Creative Career with Jamie Body
    Sep 30 2025

    Have you ever felt like your freelance career has hit a ceiling? You've ticked the boxes and achieved your goals, but the path forward feels uncertain and precarious.

    Former West End performer Jamie Body joins Jason Caffrey to share his incredible journey of transitioning from a successful performing career to becoming a go-to entertainment journalist, arts marketer, and personal branding coach.

    In this episode, Jamie reveals the exact strategies he used to rebrand himself, leverage his old network for new opportunities, and combine all his skills under one powerful personal brand. If you're a freelancer, creative, or entrepreneur feeling stuck, this conversation will give you the roadmap to pivot with confidence.


    In This Episode, You'll Learn:

    • The key drivers that push successful freelancers to seek change.
    • How to make the crucial "identity shift" required for a successful career pivot.
    • A step-by-step approach to rebranding yourself to your existing network.
    • How to turn your past experience into your unique superpower.
    • Actionable advice for pitching yourself, handling rejection, and using data to improve.
    • The non-negotiables for building an authentic personal brand when you're short on time.


    Episode Chapters:

    (00:27) The Performer's Dilemma: Why Creatives Pivot

    (05:45) The Identity Shift: How to Rebrand Yourself

    (09:31) Creating Your "Umbrella Brand"

    (14:48) Building an Authentic Brand Online

    (23:11) The Power of Podcasting for Brand Awareness

    (38:12) How to Pitch Yourself (and Handle Rejection)

    (50:27) Takeaways & Quickfire Questions


    Connect with Jamie Body:

    • Website: https://www.jamiebody.com/
    • Instagram: https://www.instagram.com/bodyjamie
    • Podcast: The Business of Show Business
    Show More Show Less
    56 mins
  • TAKEAWAY: Ditch The Day Job - Courage, Cashflow & Unexpected Wins

    TAKEAWAY: Ditch The Day Job - Courage, Cashflow & Unexpected Wins
    May 27 2025
    Download the free cheat sheet for this episode now: offers.contentmavericks.club/career-change"You miss 100% of the shots you don't take."This powerful quote from Wayne Gretzky sets the stage for host Jason Caffrey's deep dive into the courageous career pivot of brand designer Ellie Knowler.In this takeaway episode of The Content Mavericks Club, Jason unpacks the essential lessons learned from his interview with Ellie, who transitioned from a decade in radiography to a thriving freelance creative career.This episode isn't just about Ellie's story.It's a masterclass in understanding how to navigate profound professional change, build an authentic personal brand even when you are a "work-in-progress," and strategically blend passion with pragmatism for sustainable success.Jason explores how embracing uncertainty and unexpected opportunities can become powerful catalysts for growth.Discover how to apply these principles to your own career, whether you are contemplating a change, building your brand, or seeking to align your work more closely with your true drivers.Learn the importance of an authentic narrative, a practical safety net, and an open mind.🍒🍒🍒Get the key takeaways for this episode.Download the cheat sheet for zero pounds: offers.contentmavericks.club/career-changeJason Caffrey shares his insights, revealing:👉 Why embracing your "work-in-progress" status is an authentic branding superpower.👉 The crucial role of pragmatism and a financial safety net when pursuing passion-driven career changes.👉 How being open to serendipity can lead to unexpected strategic opportunities and skill development.Whether you are an aspiring entrepreneur, a content creator looking to define your voice, or a marketing professional seeking inspiration for authentic branding, this episode offers valuable insights and motivation for navigating transitions and forging your own path.Learn how courage, coupled with smart strategies, can help you build a career and brand that truly excites you.DON’T FORGET TO🔔 Subscribe to The Content Mavericks Club for more inspiring stories💬 Like this episode and leave a review saying what you got from it🚀 Download the Career Change Content cheat sheet at offers.contentmavericks.club/career-changeCHAPTERS00:00 - Intro02:18 - Message For YouTube Viewers02:37 - Takeaway 1 - Be A Work In Progress04:32 - Takeaway 2 - Passion Plus Pragmatism06:57 - Takeaway 3 - Serendipity To Opportunity08:35 - Takeaways Recap09:01 - Free Download09:27 - Support The Channel09:40 - Thanks For Your CompanyGET INVOLVED✍️Tell us what you think in our 30-second feedback quiz: https://docs.google.com/forms/d/e/1FAIpQLSdzHzKVcDY5J_GZihZCMYVn4_QaIm8SNf_OAKcIDsfGYdy9Mw/viewform💪Support The Content Mavericks Club with a one-off donation: https://creativekin.co.uk/content-mavericks-supportTHE CONTENT MAVERICKS CLUBhttps://contentmavericks.clubThe Content Mavericks Club is a blog, newsletter and regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing.Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing.With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game.It will help you overcome personal and professional hurdles too.Meet the content mavericks who get it right, get it wrong, and then get back in the game.Hosted by Creative Kin CEO Jason Caffrey.ABOUT JASON CAFFREYLinkedIn: https://www.linkedin.com/in/jason-caffrey/BlueSky: https://bsky.app/profile/jasoncaffrey.meJason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.Jason's mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game.CREDITS:Produced by Creative Kin: https://creativekin.co.ukRecorded at Creative Kin podcasting studio London: https://creativekin.co.uk/podcasting-studio-londonMusic: Andriy Mashtalir#CareerChange #PersonalBranding #ContentStrategy #EntrepreneurMindset #FreelanceLife #TakeTheShot #JasonCaffrey #ContentMavericksClub #UKPodcast #MarketingInsights
    Show More Show Less
    10 mins
  • Career Change Content - Get Your Personal Branding Right

    Career Change Content - Get Your Personal Branding Right
    May 13 2025
    Could you jump from a solid career with a steady paycheque, to freelance gigs in a completely new field?After a decade working as a trained, qualified healthcare professional, Ellie Knowler decided to go back to her first calling - art and design.Now building her freelance business, Ellie Knowler Creative, Ellie's journey offers a brilliant real-world example of building a personal brand while her career change is still a work-in-progress.Ellie shares tells Content Mavericks Club host Jason Caffrey howShe balances the security of her healthcare background with the excitement and uncertainty of entrepreneurshipHer content strategy is developing across LinkedIn and InstagramShe stays open to unexpected opportunities that fuel her brand storyDiscover practical insights into navigating a significant career change, building a personal brand through authentic storytelling, and embracing serendipity in your professional journey.🍒🍒🍒Get the key takeaways for this episode at offers.contentmavericks.club/career-changeEllie Knowler shares her insights, revealing:👉 Instagram Carousel Tip: The platform might show your carousel starting from the second slide if the first doesn't get engagement, offering your content a valuable second chance.👉 Podcast Promo Power: Simple photos capturing the podcast host with their guest tend to perform exceptionally well for episode promotion on LinkedIn.👉 Freelance Safety Net: Maintaining professional registrations from a previous career can provide crucial financial security and peace of mind during a freelance transition.Whether you're an aspiring entrepreneur considering a career change, a freelancer building your brand, or a marketing professional exploring authentic content strategies, Ellie Knowler's story offers valuable insights and motivation for navigating transitions and embracing your unique journey.Learn how authenticity, pragmatic planning, and openness to serendipity can help you build a resilient and compelling personal brand.DON’T FORGET TO👍 Like this episode🔔 Subscribe to the Content Mavericks Club for more inspiring stories: https://episodes.fm/1731207321💬 Leave a review with your thoughts on Ellie Knowler's journeyGET INVOLVED✍️Tell us what you think in our 30-second feedback quiz: https://docs.google.com/forms/d/e/1FAIpQLSdzHzKVcDY5J_GZihZCMYVn4_QaIm8SNf_OAKcIDsfGYdy9Mw/viewform💪Support The Content Mavericks Club with a one-off donation: https://creativekin.co.uk/content-mavericks-supportABOUT THIS EPISODE’S GUESTEllie Knowler is the founder of Ellie Knowler Creative.She is a freelance brand designer and social media manager based in the UK.Ellie brings a unique perspective having transitioned from a successful 10-year career in healthcare as a radiographer.Driven by a passion for creativity and a desire for more freedom, Ellie made the leap into the design world within the last year.She now helps clients with branding, logo design, and social media management, bringing a strategic and problem-solving approach.Ellie actively shares her journey and insights on platforms like LinkedIn and Instagram.Her story highlights the power of pursuing passion, navigating career changes pragmatically, and building an authentic personal brand.CHAPTERS00:00 - Intro01:46 - Art Vs. Healthcare: Ellie's Career Journey03:10 - Why Choose Radiography?07:07 - Ellie's Goals09:08 - For The Love Of LinkedIn14:25 - The Power Of Carousels16:47 - Aoifinn Devitt and 50 Faces23:08 - Open To Opportunity25:49 - With Hindsight27:27 - TakeawaysTHE CONTENT MAVERICKS CLUBhttps://contentmavericks.clubThe Content Mavericks Club is a regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing.Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing.With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game.It will help you overcome personal and professional hurdles too.Meet the content mavericks who get it right, get it wrong, and then get back in the game.Hosted by Creative Kin CEO Jason Caffrey.ABOUT JASON CAFFREYLinkedIn: https://www.linkedin.com/in/jason-caffrey/BlueSky: https://bsky.app/profile/jasoncaffrey.meJason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.Jason's mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game.CREDITS:Produced by Creative Kin: https://creativekin.co.ukRecorded at ...
    Show More Show Less
    29 mins
No reviews yet