Today Nick hosts Nicholas Cormier of Home Builder Marketers, an agency that has generated over $268M in revenue for builders. They discuss why builders don’t need to go viral on Instagram and instead should focus on trust, consistent content, ads, and systems that nurture long sales cycles (often 6–18 months). Nicholas shares his path from construction and car sales to building and restarting his agency, including earning a Forbes Agency Council spot after years of rejections. Key strategies include prioritizing SEO/AEO, building strong Google reviews, running Meta ads for awareness, using email/retargeting to stay top-of-mind, tracking real metrics beyond cost-per-click, and using value-first CTAs like downloadable resources. They also cover how AI tools like Claude can enhance existing expertise rather than replace it.

-- Nicholas Cormier's Links --

https://nicholascormier.ca/

https://www.instagram.com/nicholas_cormier/

----

🔥Get Your Free JobTread Prompt Bible → https://better-boss.ai/jobtread-ai-prompt-bible/

🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

📞 CONNECT WITH BETTER BOSS:

🌐 Website: https://better-boss.ai 📧 Brittney: brittney@mybetterboss.ai 📞 Phone: (720) 636-9500 📍 Highlands Ranch, Colorado

⚡ We only take limited clients per month. Every single one has given us 5 stars.

You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better.

Better starts now.

🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors.

Better Boss | JobTread Certified Implementation Partner Highlands Ranch, Colorado https://better-boss.ai

00:00 Viral Myth For Builders 00:14 Podcast Intro And Guest 02:59 Forbes Feature Perseverance 06:02 Agency Origin Story 10:00 Lead Gen Strategy Framework 11:57 SEO Long Game Advantage 15:20 Ad Spend And Tracking Metrics 17:10 Marketing Channel Tier List 19:10 Answer Engine Optimization 20:08 Google Ads Reality Check 22:51 Building a Marketing System 25:09 CTAs That Give Value 28:15 AI as a Force Multiplier 32:43 Builder Mastermind Event Idea 34:55 Clarity and Closing Advice

On The Contractor’s Edge, Nick interviews longtime collaborator and developer Ryan Roman about the evolution from deterministic automation to AI agents that can orchestrate workflows, arguing AI will be integrated into every domain. Ryan shares how he learned coding to automate repetitive work, then helped automate contractor lead generation end-to-end and later built AI agents to handle client-specific outreach. They discuss contractors’ biggest gaps—speed to lead and follow-up—and introduce Romey.ai, an AI agent deeply integrated with JobTread that instantly texts iMessage-style responses to inbound leads, intelligently follows up, can answer inbound calls after hours, qualifies prospects, and books appointments with round-robin calendar scheduling. They emphasize building SOPs before automating, adopting tools like Claude, and using JobTread’s MCP connector to chat with company data to improve scalability, margins, and work-life balance.

-- Romey AI -- https://romey.ai/

🔥Get Your Free JobTread Prompt Bible → https://better-boss.ai/jobtread-ai-prompt-bible/

🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

📞 CONNECT WITH BETTER BOSS:

🌐 Website: https://better-boss.ai 📧 Brittney: brittney@mybetterboss.ai 📞 Phone: (720) 636-9500 📍 Highlands Ranch, Colorado

⚡ We only take limited clients per month. Every single one has given us 5 stars.

You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better.

Better starts now.

🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors.

Better Boss | JobTread Certified Implementation Partner Highlands Ranch, Colorado https://better-boss.ai

00:00 AI Agent Interview Mindset 00:18 Welcome and Guest Intro 01:30 Chicago Story and Passion 02:59 Automation Meets AI Agents 05:17 Engineering to Coding Journey 06:19 Automating Jobs and Lead Gen 08:20 Claude vs ChatGPT Talk 08:56 Contractors and Follow Up Fix 10:36 Romy AI Reveal for JobTread 13:37 Instant Texting and Scheduling 15:15 After Hours Calls and iMessage 17:56 Getting Started With AI Tools 20:41 Chatting With Romy and Next Steps 21:33 What to Automate First 22:30 Spotting Bottlenecks and Busywork 22:50 Romi for Lead Follow Up 23:12 AI as a Team Superpower 25:42 Process First Then Automate 27:22 Adapting to the AI Future 29:59 Claude Speed and Government Use 32:31 Contractor Stack with MCP and Romi 34:15 Mission and Community Shoutouts 35:53 Closing Advice and Next Steps

On The Contractor’s Edge, the host interviews Erin Andrews, CEO of Level Accounting, about building better contractor businesses through proactive monthly accounting, payroll, bookkeeping, and tax planning. Aaron shares her background working largely with trades, frustrations with business owners treating accounting as an afterthought, and issues with once-a-year accountants and an industry talent shortage. They discuss why end-of-year “buy a truck for write-offs” thinking is flawed, what a strong accountant relationship looks like, and what contractors should review monthly: job profitability, gross margin, overhead, net profit, and tax liability. They connect marketing metrics to forecasting, highlight common scaling stress points around $1–$2M, address AR and cash-flow problems, recommend planning ahead with clean books and lines of credit, and cover software ecosystems including QuickBooks Online, JobTread, integrations, and cost codes.

-- Erin's Links -- https://levelaccountingfirm.com

https://www.facebook.com/erin.h.andrews/

🔥Get Your Free JobTread Prompt Bible → https://better-boss.ai/jobtread-ai-prompt-bible/

🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

📞 CONNECT WITH BETTER BOSS:

🌐 Website: https://better-boss.ai 📧 Brittney: brittney@mybetterboss.ai 📞 Phone: (720) 636-9500 📍 Highlands Ranch, Colorado

⚡ We only take limited clients per month. Every single one has given us 5 stars.

You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better.

Better starts now.

🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors.

Better Boss | JobTread Certified Implementation Partner Highlands Ranch, Colorado https://better-boss.ai

00:00 Welcome and Guest Intro 01:07 Aaron’s Origin Story 03:18 Accounting Pet Peeves 05:52 Year Round Tax Planning 09:02 Monthly Metrics That Matter 11:43 Scaling Past Two Million 15:44 Software Stack for Contractors 18:15 Desktop vs Online and Sync Risks 20:17 Cost Codes and Integrations 22:20 Doubling Revenue and Labor Burden 23:49 Labor Burden Basics 24:51 Overhead and Expense Control 25:37 Auditing with AI Tools 26:18 Social Media Origin Story 28:43 Authentic Content Tips 31:26 Answer Questions Strategy 32:51 How to Contact Level 34:39 KPIs That Matter 36:24 AR and Collections Fixes 38:03 Cash Flow and Credit Lines 41:03 Financing to Close More 41:57 Closing Advice and Wrap