It's June, which means it's pride month, which means we're all being bombarded by rainbow-festooned corporate logos. But does that really help? Or is it just another example of "woke washing," the brand pandering that occurs when marketing and social movements collide.

The amazing Katie Martell is back with some brilliant insights as we look at alternatives to rainbow logos — alternatives that could make a much bigger impact on individuals, corporations, and communities.

https://www.katie-martell.com/

https://www.copernicanshift.com/episode-194-how-to-really-celebrate-pride-month/

We've all heard them. Those iconic sounds that tell us our computer is starting, or we're about to start binge watching Netflix. They're sometimes subtle, sometimes more obvious, but always closely associated with a brand experience.

Today we explore the power of sonic branding, with real examples and a brief diversion into creating a sonic brand for The Copernican Shift.

Visit the Copernican Shift blog post for more links and resources:

https://www.copernicanshift.com/episode-193-the-magic-of-sonic-branding/

The challenge with marketing is that we all think we know our products and services better than anyone. But do we? In today's episode we learn why we need to get out of our own heads and think like our customers. The results might surprise you.

Copernican Shift - Matching Perception to Reality since 1543