In today’s episode of The Corner Office Podcast by AROYA, host Greg Dunaway sits down with Frank Colombo, Managing Director and Director of Data Analytics at Viridian Capital Advisors. As one of the most trusted names in cannabis investment, Frank brings decades of credit research and valuation expertise to help demystify the complex financial landscape of the industry.

Greg and Frank dive into the looming "debt cliff" of 2026, discussing which major operators are successfully navigating refinancing and which face more significant risks. They unpack the controversial strategy of accruing uncertain tax liabilities related to 280E—a move used by many large MSOs to preserve cash flow—and explore Frank’s proprietary credit scoring system that ranks companies based on liquidity, leverage, profitability, and size.

Frank also provides a masterclass in industry risk by comparing the current state of cannabis to the historical cycles of the airline industry, highlighting why consolidation is the key to mitigating brutal price compression. Looking ahead, he shares his bold outlook for 2026 as a potential turnaround year driven by new state markets like Virginia and Pennsylvania, while offering a candid take on the regulatory "Wild West" of the hemp market.

In today’s episode of The Corner Office Podcast by AROYA, host Greg Dunaway sits down with Jeremy Berke, one of the most respected journalists in the industry—formerly of Business Insider and now with Cultivated News. With sources spanning Capitol Hill and deep ties across the sector, Jeremy brings his trademark candor and insight to dissect the volatile intersection of our market and politics.

Greg and Jeremy discuss how presidential rhetoric, particularly from figures like Trump, affects the market and influences industry expectations. They unpack the political dynamics at play—discussing everything from the nuances of rescheduling, partisan divides, and the influence of lobbyists, to the reality of compliance in the wake of high-profile ICE raids.

Jeremy also highlights what reporters often miss when covering the market, the challenges of testing infrastructure, and how grassroots energy is keeping the industry vibrant, despite federal uncertainty.

In this episode, host Greg Dunaway sits down with Amy Larson, a seasoned leader in cannabis marketing and operations, for a raw and insightful conversation about the state of the industry.

Together, they discuss the realities of market compression, eroding margins, and the painful lessons many brands and operators are facing in today’s cannabis landscape. Drawing from Amy's experience at companies like Tilt and RX Green, you'll hear candid reflections on what it really takes to survive and thrive—hint: it’s not just about chasing the next green rush or hoping for federal reform.

Greg and Amy also unpack the challenges of building authentic brands, surviving the race to the bottom in pricing, and navigating regulatory minefields with limited resources. They share hard-won advice for leaders and marketers, why authenticity and operational discipline matter more than ever, and what it means to be a cannabis advocate in both boardrooms and local communities.