The Cost Per Impression Era Is Over featuring Prof. Jonathan Zhang
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The Cost Per Impression Era Is Over featuring Prof. Jonathan Zhang
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About this listen
Harvard-published marketing professor Jonathan Zhang joins Drew and Mike to unpack research showing how direct mail drives lower CAC and higher lifetime value than digital channels.
They dig into the psychology of touch, why Gen Z actually loves mail, and how brands like Amazon and Warby Parker proved it first.
A data-driven roadmap for the next five years of marketing.
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