The Counterintuitive Move That Made Paid Media More Profitable
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The Counterintuitive Move That Made Paid Media More Profitable
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About this listen
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how FireCrown — a historic publisher behind iconic niche brands like Trains.com, FlyingMag.com, and The Space Store — achieved major digital growth and a nearly 40% boost in return on ad spend. But the real story isn’t about bigger budgets. It’s about redefining success, modernizing measurement, and building a scalable marketing engine that empowers internal teams instead of replacing them.
You'll learn:
✅ How legacy brands can scale with AI-driven ad strategies
✅ Why “quality intent” beats raw traffic every time
✅ The role Performance Max, Demand Gen, and Criteo played in measurable ROI
✅ How FireCrown doubled conversions while lowering costs
✅ Why knowledge transfer is the real long-term differentiator
👉 Read the blog that inspired this episode:
FireCrown Case Study: From Legacy Brands to Scalable Digital Growth