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The Create Unknown

The Create Unknown

Written by: Unknown Media & Studio71
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 The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20PolicyUnknown Media, LLC & Studio71 Economics Leadership Management & Leadership Social Sciences
Episodes
  • Does Stephen King’s Carrie Hold Up?

    Does Stephen King’s Carrie Hold Up?
    May 15 2026
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re diving deep into Stephen King’s iconic novel Carrie which, as it turns out, ended up being Matt’s FIRST real horror novel EVER. We talk about why King’s writing is so easily digestible, and how Carrie feels strangely modern despite being written over 50 years ago. We pick apart the book’s uniquely fragmented structure, and how it actually kind of resembles… modern scroll-based apps? Next we dissect the iconic prom scene and figure out why it might be one of the most perfect “killer app” images ever created in fiction. But what exactly is it that makes this scene so iconic, and more importantly, how did it shape Stephen King into the horror icon he is today? From there we get into Carrie’s horrifying home life, her mother’s religious fanaticism, and why the book’s version of Margaret White is much more interesting (and far more frightening) than most adaptations. We also pick apart the various Carrie movies, including the bizarre TV adaptation, and some truly catastrophic CGI choices. We round things out with a thorough examination of the story’s astonishing moral complexity. Is Carrie’s revenge satisfying…or deeply tragic? We talk about proportional justice, why some readers celebrate the destruction at the end, and the uncomfortable trend of treating mass revenge fantasies as empowering. Big thanks to our patrons, and we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    2 hrs and 29 mins
  • The Impossible Persona of Hulk Hogan

    The Impossible Persona of Hulk Hogan
    May 8 2026
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re diving deep into a pop cultural figurehead, and the strange evolution of the medium that propelled him to stardom from a niche sideshow into one of the biggest entertainment machines on Earth. Of course, we’re talking Hulk Hogan, and the incomparable spectacle of WrestleMania. This one gets pretty wild, so buckle up. We start with a trip down memory lane as we reflect on our own introductions to the world of wrestling. We wonder, how did something so openly “fake” become more culturally powerful than many “real” sports? And what exactly was wrestling tapping into that made its stars so recognizable to almost everybody? From there, we break down how WrestleMania completely changed the business, and how Vince McMahon’s impossible gamble paid off so spectacularly. With wrestling turning into such a mainstream event, we wonder how much of modern entertainment owes something to it? Was it really the blueprint? We also explore why Hulk Hogan’s “Real American” persona was expertly crafted and perfectly molded to fit the landscape of the 1980s. Hogan was much more than just a wrestler…he was THE Cold War superhero. From there, we take a turn into Hogan’s bizarre Hollywood career, the infamous Richard Belzer incident, and the surreal energy of celebrity culture in the 80s and 90s. We talk about “Hollywood Hogan” and the overwhelming cultural shift toward cynicism in the 1990s. Naturally, as we wrap things up, we zoom out and take a look at the culture of America itself. What made figures like Hulk Hogan feel so real to people despite being overtly performative? And are larger-than-life personalities even possible anymore in an era obsessed with optimization, irony, and image management? Big thanks to our patrons, we’ll see you next week. You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    2 hrs and 35 mins
  • The Magical Simplicity of Redwall

    The Magical Simplicity of Redwall
    May 1 2026
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we dive into Brian Jacques’ fantastical explorations into the world of rodentia through his hit series “Redwall.” But what starts as a dissection of literature quickly leads us to a much bigger question – why did this series resonate so deeply with millions of readers…and does it still hold up? We begin with a biographical examination of Jacques himself, his unlikely path into writing, the strange origins of Redwall, and why a man with no literary pedigree ended up creating one of the biggest fantasy series of its kind. From there, we wrestle with one of the big critiques of the books: morality. Is Redwall’s clear divide between heroes and villains overly simplistic, or strangely refreshing in the current landscape? After decades of morally gray antiheroes, is there something powerful about stories that know exactly where they stand? That leaves us wondering, are the animal archetypes lazy stereotyping, or a literary keystone? Do choices like that rob a story of its complexity or deepen its mythic feel? After that, we hold a magnifying glass up to the act of writing itself. What matters more in a novel: elegant prose, or pure storytelling momentum? Can a book still feel magical if the actual words on the page are cumbersome? And why does there seem to be such a discrepancy in what viewers and critics value? To finish out the episode, we talk about all things ADAPTATION. With the recent collapse of planned Redwall projects, we wonder why translating this absurdly successful world to screen has proven so difficult? Is it the violence? The tone? Or is some of what makes Redwall special just hard to adapt in the first place? Big thanks to our patrons, we’ll see you next week. You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    2 hrs and 35 mins
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