🏆 The Creative Floor Awards First Deadline: 06 March
📅 Full entry dates and details: https://thecreativefloor.com/
Best of luck to everyone entering, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund.

🗳️ New for 2026: Public Vote Categories
Anyone can judge. Literally anyone. The real question: does our award-winning jury know better than the internet? We’re about to find out.
📧 Email: awards@thecreativefloor.com

📢 Hiring or promoting something useful?
Open roles, services, or opportunities welcome.
👂 Email: awards@thecreativefloor.com

💡 The Creative Floor Awards Mentorship Platform
Feeling stuck? Not reaching your full potential? You're in good company as the greatest creatives never do it alone. We cover confidence, personal branding, how to thrive redundancy, award case studies, portfolios, creative direction, career progression, pitching, presentation skills, and everything in between. Mentorship starts from just £29.
Get guidance, perspective, or just some headspace here 👉https://thecreativefloor.com/mentorship

📘 Agency Tales: The Book
Available here 👉 https://thecreativefloor.com/agency-tales
WIN a limited edition signed screen print of the book cover with every purchase.
🎁 Details: https://www.instagram.com/reel/DUshGDSjNNh/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

🎙️ Straya calling 🇦🇺 The Creative Floor Awards continues its Australian tour. And to celebrate the launch of our new Mentorship platform, we are talking about leadership. What it is. What it isn't. And how you actually get there. Because leadership is lonely. It's messy. And most people never talk about it honestly. This episode is not about titles, LinkedIn buzzwords or performative confidence. It is about what leadership really feels like when the meeting ends, the door closes, and you are the one left holding the pressure. We sit down with Jeremy Perrott, former Global Chief Creative Officer of McCann Health, and June Laffey, former CCO of McCann Health New York and now a Creative Leadership Coach. We get into the reality of leadership, not the LinkedIn version:
• Protecting your agency’s values when everyone else wants the easy win
• Standing up for creativity when compromise feels easier
• Backing the troublemakers instead of silencing them
• Absorbing pressure without cracking
The question is simple. How do you lead without selling out your people or yourself? The Ultimate Guide to Leadership tackles doubt, pressure and the messy human side of leading. Real honesty. Real tools. And the blueprint for creating brave, life-changing work, and a legacy for yourself.

⚠️ Language is colourful.
🍺 Could be Aussie punctuation.
🤷 Who knows.

Grab a cold one and plug in.
For mentorship and support from today’s panel:
The Creative Floor Awards Mentorship: https://thecreativefloor.com/mentorship
June Laffey: https://www.junelaffey.com/
Jeremy Perrott: https://www.linkedin.com/in/jeremy-perrott-257246168/
Not All Awards Are Created Equal

🏆 Next Creative Floor Awards Deadline: 06 March
📅 Full dates and entry details: https://thecreativefloor.com/awards
Best of luck to everyone entering, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund.

🗳️ New for 2026: Public Vote categories
Anyone can judge. Literally anyone.
The real question: does our award-winning jury know better than the internet? We’re about to find out.

🔍 Looking for work?
We’ll shout about you. Send us your LinkedIn, portfolio, even a voice note ad if you’re feeling brave. And we'll add it to our next episode.
🆓 Completely free.
📩 awards@thecreativefloor.com

📢 Hiring or promoting something useful?
Open roles, services, or opportunities welcome.
👂 Same email. Same ears.

📘 Agency Tales: The Book
Available here 👉 https://awards.thecreativefloor.com/agency-tales

🎙️ G’day 🇦🇺 The Creative Floor Awards heads to Australia

Yes, we’ve gone to the land of Crocodile Dundee, Neighbours, and a shrimp on the barbie. We sat down with Hugh Fitzahardinge (Ward 7), Ryan Wallman (Wellmark), and Tobe Pickford (The Health Army) to shine a spotlight on the Australian healthcare advertising market.

🥊 It might be smaller than some, but historically it’s punched well above its weight.
This is the country that gave us Dumb Ways to Die, Check Your Date Mate, Meet Graham, and countless campaigns that quietly (and sometimes loudly) changed health comms forever.

🔍 We get behind the famous projects, the lesser-known ones, and the very Australian way of making healthcare work actually land. Hear what’s happening in the market right now, where it’s heading, and what the rest of us could probably steal.

📖 Along the way, the lads share some legendary Australian advertising stories you almost definitely haven’t heard before… worth the listen for those alone.

⚠️ Fair warning: there is a lot of swearing in this episode.
🍺 That might be the beers.
🤷 Or maybe it just doesn’t count as swearing in Australia. Unclear.

🍻 Grab a drink, stick your headphones in, and pretend you’re sat with us down the pub.

Not all awards are created equal.
🔗 Links mentioned in the episode:
Dumb Ways to Die: https://www.youtube.com/watch?v=IJNR2EpS0jw&list=RDIJNR2EpS0jw&start_radio=1
Meet Graham: https://www.youtube.com/watch?v=8YyWbOAu6S8
Seat Belt Safety: https://www.youtube.com/watch?v=-1q4yVA71Xo

🏆 The Creative Floor Awards First Awards Deadline: 06 March
📅 Full dates and entry details are live on the site: https://thecreativefloor.com/awards

Best of luck to everyone entering, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund.

🗳️ New for 2026: Public Vote categories
Anyone can judge. Literally anyone.The real question is whether our award-winning jury knows better than the internet. We’re about to find out.

📩 awards@thecreativefloor.com

🔍 Looking for work?
We’ll shout about you. LinkedIn, portfolio, even a voice note ad if you’re feeling brave.
🆓 Completely free.
📩 awards@thecreativefloor.com

Talent Available for hire

Award Winning Motion Director, Marcus Kenyon

👉 https://marcuskenyon.com/

📢 Hiring or promoting something useful?
Open roles, services, or opportunities welcome.
👂 Same email. Same ears.

📘 Agency Tales: The Book
Available here:
👉 https://awards.thecreativefloor.com/agency-tales

🎙️ This episode: From Adland to Netflix

❄️ This week, we head to Chicago (because London clearly isn’t cold enough) to sit down with TJ Cimfel, Chief Creative Officer at Avalere Health. Alongside the day job, TJ has made four feature films. The latest, Don’t Move, launched on Netflix in 2024 and went number one in 68 countries for two weeks. No big deal. So naturally, I asked him to break down exactly how you do that.

🛠️ This episode is a step-by-step guide to getting a feature film made:
• Getting an agent
• Selling a script
• Working with platforms like Netflix, Apple, and Disney
• What actually matters
• What’s mostly nonsense
• How much success comes from smart strategy versus sheer persistence

🚫 No highlight reel. No myth-making. Just the real process.

💡 If you’ve got a film idea sitting quietly in the back of your head and no clue where to start, this episode is for you. Even if you don’t, you’ll want one after this.

📓 Get your notebook out. This one’s unmissable.

⚠️ Light swearing. Parental advisory. You’ve been warned.
Not all awards are created equal.

🔗 Links mentioned in the episode:
Academy Nicholl Fellowships: https://www.oscars.org/nicholl
The Black List: https://blcklst.com/

TJ’s next film with Mila Kunis and Ridley Scott: https://deadline.com/2026/01/mila-kunis-nightwatching-scott-free-1236691811/

Message TJ: https://www.linkedin.com/in/tjcimfel/