🌟 Talent & Diversity Fund

A huge thank you to everyone who supports the show. Here's how we're helping the next generation of creative talent:

https://thecreativefloor.com/talentfund

💡 Mentorship for Individuals and Agencies

Looking to turbo-charge your career or department? World-Class training and support is here:

https://thecreativefloor.com/mentorship

📘 Agency Tales: The Book

The highs, lows and downright ridiculous stories from agency life:

https://thecreativefloor.com/agency-tales

📚 Masterclass

The Common Sense Guide to Great Advertising:

https://thecreativefloor.com/masterclass

🎙️ Episode: "The Steve Jobs Interview"

🤯 What happens when Steve Jobs interviews you? For advertising veteran Stephen Sonnenfeld, it became one of the most important moments of his career, despite not getting the job.

In this week's episode, Stephen revisits an extraordinary encounter with the Apple founder that turned into a masterclass in creative standards, fearless decision-making and why so much modern marketing falls painfully short. Drawing from his acclaimed article, A Job Interview with Steve Jobs: Sometimes the Job You Don't Get Has the Biggest Impact on Your Career, Stephen reveals what it was really like to sit across from one of the most demanding business leaders in history.

🍏 If you've ever heard a client say, "Can we make it more like Apple?", this episode is for you.

💀 If you've ever watched a brilliant idea slowly strangled by research, stakeholder opinions and endless rounds of feedback, this episode is for you.

😴 If you've ever wondered why so much advertising today feels safe, bland and completely forgettable, then you definitely need to listen.

Stephen doesn't hold back. From the death of creative bravery to the rise of committee-led thinking, he delivers a sharp and often uncomfortable diagnosis of what's gone wrong in our industry and what agencies, marketers and clients need to do if they want to create work that people actually remember.

🔥 Inside the episode:

• How committees quietly kill big ideas
• Why so much advertising looks and sounds the same
• What today's agencies can learn from Jobs' approach
• How creative leaders can fight for better work

🎧 Part career story, part industry reality check and part creative wake-up call, this is one of those conversations that will have you nodding along, laughing, cringing and questioning just how many great ideas have died in meeting rooms.

⚠️ Warning: straight-talking, strong language, and may help you Think Different.

✍️ Stephen Sonnenfeld Substack: https://stephensonnenfeld.substack.com/

🏆 Not all awards are created equal.

Behind The Entry Podcasts

Want to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in 101 countries. Get in touch today.

📩 awards@thecreativefloor.com

📢 Hiring or promoting something useful?

This is the World’s No.1 Marketing Podcast. Chances are your next hire is listening.

📩 awards@thecreativefloor.com

💡 Mentorship

Turbo-boost your career with The Creative Floor Awards Mentorship Programme:

https://thecreativefloor.com/mentorship

📘 Agency Tales: The Book

https://thecreativefloor.com/agency-tales

📚 Seminar

The Common Sense Guide to Great Advertising:

https://thecreativefloor.com/masterclass
🎙️ Podcasting in MedComms: From Idea to Launch
📅 Thursday, June 11, 2026
🕛 12:00 PM – 1:00 PM (BST)
💻 Free online event: https://www.linkedin.com/events/podcastinginmedcomms-fromideato7462457074413789185/
🎙️ Behind the Entry: Autism Rocks

🎵 What if music could help children speak? Area 23 shares the story behind Autism Rocks, a project that transforms popular songs into speech exercises for minimally verbal autistic children.

🧠 Combining science, creativity and music, the team reveals how the idea came to life, the challenges they faced, and what it takes to turn ambitious healthcare innovation into reality.

🎧 Listen now for insights on creativity, healthcare and creating work that makes a real difference.

⚠️ Warning: straight-talking, strong language, and you may actually learn something.

Link to work: https://www.youtube.com/watch?v=yzkWkaFK6rE

Not all awards are created equal.

🎨 Credits

AREA 23: Tim Hawkey, Viton Araújo, Renan Bulgari, Diego Tórgo, Victor Afonso.

Omnicom Health: Philip Schneider, Anna Franklin.

FCB Brasil: Eduardo Tavares, Paulo Fogaça, Ana Becker, Heloísa Ribeiro, Kleber Fonseca, Letícia Rodrigues, Lucas Buled.

Bodega Studios: Adam Reid, Clint Goldman.

Northern Lights: Sarah Sullivan, Jody Peters.

Canja Audio Culture: Filipe Rese, Nessa Mafra, Bruno Vieira Brixel, Eduardo Karas.

Storefront Music: Adam Elk, John “Scrapper” Sneider.

Additional Credits: Depraxe, Colin Loughlin, Sun Komen, Ralph Kuijpers, Adrianne McCurrach, Ryan Fitch.

🎙️ Behind The Entry Podcasts

Want to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in across 101+ countries.

📩 awards@thecreativefloor.com

📢 Hiring or promoting something useful?
This is the World’s No.1 Marketing Podcast. Chances are your next hire is already listening.

📩 awards@thecreativefloor.com

💡 Mentorship
Help is just one click away:
https://thecreativefloor.com/mentorship

📘 Agency Tales: The Book
https://thecreativefloor.com/agency-tales

📚 Seminar
The Common Sense Guide to Great Advertising:
https://thecreativefloor.com/masterclass

🎙️ Behind the Entry: The 95 MPH Eye Exam

Baseball star couldn’t hit the ball... until he got an eye test.. This week we head to New York to go behind one of this year’s Creative Floor entries: The 95 MPH Eye Exam by Edelman for the American Optometric Association.
When World Series champion Kiké Hernández suddenly hit a career slump, fans blamed form. Critics blamed confidence. The real problem? He literally couldn’t see properly. After being diagnosed with astigmatism, Hernández’s recovery became the centre of a campaign designed to make Americans rethink eye health, not as an optional check-up, but as something directly linked to performance and everyday life. The campaign generated 4.2 billion impressions globally, drove a 344% increase in visits to the AOA doctor locator, and reportedly inspired other professional athletes to book eye exams. In this episode, Edelman reveals how they turned a real sports story into a cultural healthcare moment, sharing lessons on celebrity authenticity, PR-led storytelling, and how healthcare brands can break into culture despite endless timelines, approvals, and regulations.
The team also breaks down what nearly stopped the idea from happening, and why the simplest product demonstrations often hit the hardest.

⚠️ Warning: straight-talking, strong language that might not be suitable for younger listeners

📺 Link to work:
https://www.youtube.com/watch?v=68c4TDMFjLo&feature=youtu.be

Not all awards are created equal.
🎨 Credits

Edelman: Judy John, Eduardo Tavares, Michael Levy, Erin Ayalp, Javiera Wuth, Matthew Fetter, Erin Collett, Kira Rosario, Sydney Bernardo, Alana Thomas, Cindy Chapman, Sean Grossman, Nimra Butt, Shadin Al-Dossari, Ashley Antonini, Sara Rezaee, Amaris Modesto, Stephanie Pudlik, Leilani Weaver, Lydia Milligan and Julian Cuevas.

DJE Studio: Charles Marks, Trevor Potts, Brian Walsh, Will Bystrov, Augustine Arredondo, Juan Delgado, Tomas Castro Mesa, Evan Biancardi, John Munoz, Ángel Martínez, Sait Arias, David Bonilla, Ana Collazos and Andres Ruiz.
UEG: Dylan Froom and Tyler Cohen.
Canja: Nessa Mafra, Eduardo Karas, Filipe Resende Brixel, Flavia Medeiros, Levi Mynssen de Mello and Timothy Cap.
Cora: Lucas Bergamini, Pedro Labonia, Bruna Abubakir and Felipe Rodrigues da Silva.

Clients: Deirdre Middleton and Yakesha Cooper, American Optometric Association.
Partners: Aaron Smith Photography, Cora and Canja.