The Creative Process Behind Selecting Forge as Broad River's 2026 Word | Stories from the River #345
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The Creative Process Behind Selecting Forge as Broad River's 2026 Word | Stories from the River #345
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About this listen
This episode on YouTube: https://youtu.be/qLwxIaHvTHI
What does it take to choose the Word of the Year at Broad River Retail?
In this episode of Stories from the River, Charlie Malouf sits down with members of the team behind Forge, Broad River Retail's 2026 Word of the Year. Carl Hillesland, Lynn Knowles, and Corey Edens walk through how they landed on Forge, the thinking behind their submission, and how the idea took shape.
With Broad River's goal of reaching $500M by 2030 in mind, the team built their presentation around pressure, progress, and growth—connecting Forge to the momentum created by Pioneer in 2025.
They also share how they designed a presentation meant to connect not just logically, but emotionally, using storytelling, clear language, and visuals that could land with the entire organization.
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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com
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