Today's guest, Steve Worthy, is an awesome human being with expertise in retail leadership, executive coaching, podcasting, and live streaming.

His journey began in 2007 when he was doing blog talk radio, and his original content was about being a husband and an entrepreneur. After a while, his career got in the way, and his co-host ran out of time.

As soon as that podcast ended, Steve started "The Worthy Show," a leadership coaching podcast, but it didn't work the way Steve had expected.

Having sought out professional advice about podcasting, he niched down, which led to the birth of the Retail Leadership Podcast.

Because of the success of that podcast, Steve has now launched Podcasters Live, a new show dedicated to helping people learn to live stream and podcast to grow their businesses.

Steve's journey wasn't smooth; he experimented and learned much along the way. In today's episode, he shares all the golden nuggets he learned from his journey.

He discussed how niching now helped him find the right audience for his content. He explained why consumption rate is more important than download rate. Steve shares his workflow for a one-day podcast production process and his comprehensive engagement strategy for his content.

Furthermore, he discussed editing ethics and how he focuses more on the flow of conversation rather than editing "uhm" sounds. He discussed why he disliked audiograms and used Facebook live streaming and email marketing to promote his podcast.

Tune into this jam-packed episode to learn more about podcasts.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience.

It can really help others discover the Podcast.

• [03:15]-Steve Worthy's introduction and his journey to the Retail Leadership podcast
• [09:50]-How does niching down help Steve get the right audience for his content?
• [12:31]-Steve shares about the evolution of the structure of his podcast to help their listener better
• [17:10]-Why doesn't Steve care about download numbers and focus more on consumption?
• [19:18]- A look into Steve's Podcast Production process?
• [24: 20]- Steve focuses on conversation flow instead of editing out noise and umms
• [29: 02] Why Steve doesn't like audiograms to promote episodes
• [30:00] - Leveraging a Facebook group to promote your podcast?
• [36: 23]-Conversation about building an email list
• [44:41]-What keeps Steve accountable for consistently releasing episodes?
• [46:12] -How systems make content creation more efficient
• [52:02]- My final question is, what do you think makes a good leader?

One of the most challenging stages of the leadership journey is moving from Manager to Leader. Steve Worthy focuses on turning your managers into effective leaders through our training and coaching programs. His mission is to help retail leaders cultivate high-performing teams that are empowered, inspired, and able to execute at the top of their game. His vision is to create a community where retail leaders can learn solutions for our industry's most challenging issues in a welcoming and interactive learning environment.

Steve has a podcast named "Retail Leadership" focused on helping retail leaders go from managers to leaders, understand the community, and how to communicate to advance their careers. He has now...

Today's guest, Roberta Lipp, is the cohost and producer of the widely successful "They Coined It, A Mad Men" podcast. Roberta has always been passionate about creating content and talking about the things she loves. After dropping so many ideas, she began writing the blog on the famous American television show Mad Men; it became a widely successful blog about the show at that time.

Her journey doesn't end there. After a successful blog, she evolved it into a podcast, which has become equally successful. They spoke to the actors and creators of the show. They had fans involved. They got an opportunity to go on the show set and even got invited to do a book tour after co-authoring a book about Mad Men.

When Roberta started her journey, she didn't have any fancy plans. She just had a strong why; she knew what she wanted to discuss and create. It all began when she would watch an episode, call her sister and then re-watch the VHS of the same episode and call her sister, and the cycle continued.

She revealed that they don't make significant revenue from the podcast, but they enjoy the process and all opportunities it comes along with.

She has shared so much wisdom from her journey. We discuss how to structure a podcast episode carefully, and she is very particular about it. We talk about engagement strategies to grow your audience. We discuss whether Patreon is extra stress on your podcast and how passion is a content creator's superpower.

There are so many stories and ideas in this episode, I am sure you will love it.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience.

It can really help others discover the Podcast.

• [03:05] -Roberta Lipp's introduction and the inspiration behind her Mad Men fan podcast
• [06:32]-How does she measure success for her podcast when she doesn't have thousands of followers or big money?
• [07:42]-Why she chose Mad Men Show for creating content?
• [13:54]- How does she structure her podcast to make it more engaging?
• [17:52]- Roberta almost stopped her podcast after finding out a sad news
• [20:26]- Let's see Roberta Lipp's production process for the podcast
• [25: 26] - Discussing how much time should be devoted to audio editing
• [28:30] Promoting your podcast through Twitter, Instagram, and Tik Tok
• [31:49]-Does having a Patreon make sense, or is it all stress?
• [37:27]- Roberta shared how she brought the show's cast to podcasts.
• [48:05]-What advice would you give a new content creator
• [50:41]- My final question is, what do you think makes a good leader?

Roberta Lipp (she/her) is the co-host and producer of "They Coined It, a Mad Men Podcast." She has written extensively about the show as the founder of "Basket of Kisses," the premier Mad Men blog, and contributor to the book "Mad Men Carousel" by film/tv critic Matt Zoller Seitz.

As a feminist and defender of democratic norms, and with a background in copywriting, marketing, radio, and entertainment, podcasting was an obvious next step. Roberta is passionate about being on the mic and podcast editing. She believes anyone with something to say can have their podcast and launched a coaching program

No other medium is as easy to use for content creation or as a teaching and learning tool as podcasts, and this is something that our today's guest has experienced.

Welcome to the new episode of The Kult Creator Experience. In this episode, we are joined by dad, mentor, programmer, podcaster, business owner, and content creator, Jamie Taylor.

Jamie is passionate about teaching, mentoring industry newcomers, and creating Eureka moments. With the goal of sharing his knowledge, he started his blog in 2016. However, writing blog posts with 3000 words and source code was not an effortless task for Jamie.

On the recommendation of a friend, he started podcasts by initially repurposing all of his blog posts into podcasts. Today, his podcast, The .Net Core podcast, has achieved over 400,000 downloads, with industry peers asking to be part of it, including those from Microsoft.

Today, he'll discuss the importance of having a clear purpose for podcasts and how to create a welcoming environment for newcomers and those who might not feel comfortable speaking up. He shared an innovative way to share podcast episodes on social media, his process for managing guests and the ethical aspects of having industry experts on the show.

If you're looking for some deep insight into what it takes to build a successful podcast, you will love this episode.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience.

It can really help others discover the Podcast.

• [04:27] -His story of starting a blog and why he switched to podcast.
• [09:48]-Jamie's purpose for starting a podcast
• [13:46]-The importance of stating the WHY and WHO of your podcast
• [18:13]- How does Jamie come up with podcast topics?
• [19:45]- How can you qualify quality guests for your show?
• [24:04]- Finding a balance between educational and engaging content
• [25:40]- What is the best way to cross-pollinate an audience between two podcasts?
• [30:36]-Jamie's podcast pre-production and post-production process
• [35:20]- A legal perspective on B2B guest industry experts
• [43:23]- How far ahead should you batch your podcast?
• [44:41]-How to make sure your guests promote your podcast
• [48:05]-Promoting your episode by creating conversation and providing value
• [54:47]- How much time and effort to put into engaging your audience?
• [01:16:51]-My final question is what do you think makes a good leader?

• Even though a journey of a thousand miles starts with a single step, you need to know where that thousand mile is going to be.
• A great guitar won't make you a great guitarist; the same applies to podcasting equipment, cameras, microphones, etc. Slowly iterate towards what you perceive as better equipment over time.
• A leader is someone who wants to boost the skills and up the game of everyone else around them. If I run a company, I have several employees; I want them to outshine me because it's not about me. It's about them.

Jamie Taylor is a man of many talents. He is a husband, a father, a mentor, an educator, a software developer, and a content creator. Jamie started creating content with one goal: to help as many people practically learn and grow as a developer. His niche.net core podcast has achieved over 400,000 downloads, with industry peers asking to be part of it, including those from Microsoft. Jamie is driven