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The Culture Counts Podcast

The Culture Counts Podcast

Written by: Nikki & Brandi
Listen for free

Welcome to The Culture Counts Podcast, where cheerleading, culture, leadership, and representation take center stage.

Hosted by Coach Nikki and Coach Brandi, two experienced coaches, former gym owners, mentors, and advocates for athlete development, this podcast creates a space for honest conversations about the experiences that shape the cheerleading community.

From athletes and coaches to parents, judges, and program leaders, we explore the stories, challenges, and successes that often go unheard. We discuss the importance of culture in building strong teams, creating positive environments, developing confident athletes, and increasing representation within the sport.

Whether you’re on the mat, in the stands, or behind the scenes, you’ll find meaningful conversations, practical insight, and inspiring stories that remind us why culture truly counts.

Real Conversations. Real Impact. Real Culture.

🎙️ New episodes available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts.

© 2026 The Culture Counts Podcast
Episodes
  • Culture Counts In Cheerleading

    Culture Counts In Cheerleading
    Jul 2 2026

    We welcome you to the first Culture Counts Podcast and share why we built a space for honest cheerleading conversations that center culture, confidence, community, and excellence. We explain why amplifying Black excellence matters to us and why team culture often decides the real success of a program.
    • introducing Coach Nikki and Coach Brandi and the purpose behind Culture Counts
    • creating a safe space for athletes, parents, coaches, judges, and leaders in cheerleading
    • how culture shapes leadership, athlete experience, and parent involvement
    • what healthy culture looks like: respectful, loving, open, welcoming, non-toxic


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    2 mins
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