The Curiosity Current: A Market Research Podcast cover art

The Curiosity Current: A Market Research Podcast

The Curiosity Current: A Market Research Podcast

Written by: AYTM
Listen for free

About this listen

 Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.© 2025 AYTM. All right reserved. Economics Management Management & Leadership Marketing Marketing & Sales Politics & Government
Episodes
  • Older adults, gaming, and tech stereotypes with Dr. Brittne Kakulla

    Older adults, gaming, and tech stereotypes with Dr. Brittne Kakulla
    Feb 3 2026
    The story that older adults struggle with technology keeps showing up. The data says otherwise. In this episode of The Curiosity Current, Molly is joined by Dr. Brittne Kakulla, Senior Consumer Insights Manager at AARP, with special guest co-host Elana Marmorstein, aytm’s Market Revenue Operations Specialist and host of Waves of Thinking. Brittne shares what over two decades of research reveal about older adults in tech, including gaming, smart devices, and AI. The conversation reframes adoption as selectivity, not reluctance, and shows why trust, usefulness, and life stage matter more than age when designing technology for the 50+ market.
    Show More Show Less
    40 mins
  • Why LEGO belongs in market research with Garret Westlake

    Why LEGO belongs in market research with Garret Westlake
    Jan 27 2026
    Market research often rewards speed, confidence, and verbal fluency. That leaves insight behind. In this episode of The Curiosity Current, Molly is joined by Garret Westlake, Vice Provost for Innovation and Strategic Design at Virginia Commonwealth University, with special guest co-host Katie Bernal, Senior Director of Learning and Enablement at aytm. Garret explains how LEGO SERIOUS PLAY can be used as a legitimate market research methodology, why embodied and visual thinking matter, and how serious play creates space for insight from people who do not thrive in verbal-first research settings. The conversation explores inclusion, storytelling, innovation, and how AI can support creative sense-making without replacing human judgment.
    Show More Show Less
    43 mins
  • How causal AI is revolutionizing consumer and market research with Jason Cohen

    How causal AI is revolutionizing consumer and market research with Jason Cohen
    Jan 20 2026
    In this episode of The Curiosity Current, Stephanie and Molly sit down with Jason Cohen, Founder and CEO of Simulacra, to explore how causal AI and scenario modeling are changing the way market research actually works. Jason explains why more rows rarely fix weak studies, how seeded synthetic data can extract insight from incomplete datasets, and why understanding cause and effect matters more than ever in modern consumer research.
    Show More Show Less
    48 mins
No reviews yet