Episodes

  • There is no pot of gold | #12
    Jul 1 2025

    What does digital CS mean nowadays?

    Kristi and Stino dispel the myth that digital CS means...just send more emails.


    ⏱️ Timestamps:

    00:00:00 - Intro

    00:01:20 - Digital CS and playbook fatigue

    00:04:42 - Why self-service feels like a chore

    00:07:34 - Diagnosing drop-offs in the funnel

    00:10:50 - Asking customers what they want

    00:12:00 - Attention spans and short-form wins

    00:14:13 - Celebrating small customer milestones

    00:15:31 - When data isn't delivering outcomes

    00:17:09 - Using AI to analyze anonymized data

    00:19:47 - Prompt crafting for actionable insights

    00:21:26 - Knowing when to walk away from Chatty


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: digital customer success, email marketing, customer service

    Show More Show Less
    23 mins
  • Don't lose that personal touch | #11
    Jun 17 2025

    When total and complete automation is within reach, do you let it take over?

    Kristi and Stino share their thoughts on what makes customer success...customer success.


    ⏱️ Timestamps:

    00:00:00 - Botox and burnout in CS

    00:03:24 - Personalization vs. product-led growth

    00:04:03 - Losing the human touch in PLG

    00:06:07 - Segmentation and scalable white glove

    00:07:37 - Using product data for personalization

    00:09:07 - Internal workflows vs. customer behavior

    00:10:47 - Low-budget ways to personalize onboarding

    00:11:46 - Collaborating with customers on design

    00:12:42 - Scaling support without losing CSAT

    00:14:12 - Categorizing tickets to find the root cause

    00:17:05 - AI and documentation to reduce burnout

    00:20:23 - Socializing support data with leadership


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: artificial intelligence, personalization, customer support

    Show More Show Less
    22 mins
  • Get clear on your personal brand | #10
    Mar 4 2025

    Presenting your best self isn't just about the way you dress, talk, or carry yourself anymore.

    Kristi and Stino share their tips on cultivating the best version of your personal brand online.


    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe


    ⏱️ Timestamps:

    00:00:03 - Intro

    00:02:44 - The shift from company-first to personal-first

    00:06:27 - The power of sharing failures and lessons

    00:10:26 - The importance of knowing your why

    00:16:07 - Confidence, authenticity, and staying real

    00:20:16 - Handling criticism and staying resilient

    00:22:11 - Optimizing your LinkedIn profile for impact

    00:28:37 - The underestimated power of commenting

    00:32:42 - Aligning content with your personal goals

    00:34:01 - Stretchy pants


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: personal branding, career tips, social media, content creation

    Mentioned in this episode:

    LTV Shop

    The Segment

    Show More Show Less
    37 mins
  • Do not let your petty self win | #9
    Feb 18 2025

    What's the move when your colleague wins big off of a playbook you shared with them?

    Kristi and Stino weigh the pros and cons of taking the high road, or...letting the pettiness get the best of you.


    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe


    ⏱️ Timestamps:

    00:00:00 - The petty vs. professional dilemma

    00:01:09 - A workplace betrayal or just miscommunication?

    00:02:12 - When your advice leads to someone else’s win

    00:05:02 - The ego factor: Why this really stings

    00:06:07 - Assume good intentions (even when it’s hard)

    00:07:37 - Collaboration vs. individual recognition

    00:10:07 - Owning your contributions without overusing “we”

    00:11:04 - Should you talk to the boss?

    00:12:56 - The smarter way to handle workplace credit

    00:15:45 - 2025: The year of professional growth (and less pettiness)


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: collaboration, work drama, promotions

    Mentioned in this episode:

    LTV Shop

    The Segment

    Show More Show Less
    20 mins
  • It's time to RETHINK your AI strategy | #8
    Feb 4 2025

    AI, AI, AI...

    Kristi and Stino get the allure. But there are some things to think about while you board the hype train.


    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe


    ⏱️ Timestamps:

    00:00:00 - Intro

    00:01:23 - The big question: AI or not to AI

    00:02:24 - AI is making us lazy in CS

    00:05:26 - Efficiency, not replacement

    00:08:24 - Learning how to use the tool properly

    00:10:55 - Misguided AI mandates from leadership

    00:14:01 - Balancing relationships and automation

    00:19:44 - The value of surveys and AI support

    00:21:46 - Answering the question thoughtfully


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: artificial intelligence, personalization, leadership

    Mentioned in this episode:

    LTV Shop

    The Segment

    Show More Show Less
    26 mins
  • Are you leadership material? | #7
    Dec 24 2024

    Getting promoted into leadership is still the ultimate goal for most. Kristi and Stino challenge the notion and, if you're still interested, tell you what to look out for.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe

    ⏱️ Timestamps:

    00:00 - A blonde debut

    01:57 - Climbing the CS ladder

    02:30 - Finding your “why” in leadership

    04:00 - Managing expectations upfront

    06:16 - Organizational philosophy on CS

    08:01 - Asking for support as a leader

    09:14 - Realistic targets and KPIs

    11:43 - Knowing the team dynamics

    13:28 - Investing in leadership development

    16:08 - Product innovation and customer value

    18:47 - Wrapping up 2024 and looking ahead


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: leadership, career journey, management, new leader, promotion

    Mentioned in this episode:

    LTV Shop

    Show More Show Less
    22 mins
  • Rediscover your CREATIVITY | #6
    Dec 10 2024

    You can't always get what you want. And when it comes to CSMing, that almost always means...data worth a damn.

    Kristi and Stino share tactics for FIGHTING for better data or, in lieu of that, how to still get your point across without it.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe


    ⏱️ Timestamps:

    00:00:00 - Intro

    00:00:55 - Gratitude for 2024’s challenges

    00:02:38 - Myriam's dilemma: CS without data

    00:04:35 - Leveraging customer conversations

    00:06:00 - Inviting others into CS calls

    00:08:30 - Creativity in data collection

    00:10:00 - Building trust in your data

    00:12:55 - Emotional breakdowns in leadership

    00:16:38 - Back to basics with Excel

    00:18:51 - Identifying the right metrics


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: data, creativity, microsoft excel

    Mentioned in this episode:

    LTV Shop

    Show More Show Less
    22 mins
  • Data, not drama | #5
    Nov 26 2024

    It's inevitable that you'll feel overwhelmed in your job.

    Kristi and Stino give advice on how to discuss it with your manager.

    Subscribe to the Lifetime Value newsletter: https://lifetimevalue.link/subscribe

    ⏱️ Timestamps:

    00:00:00 - Intro

    00:01:48 - Overwhelmed in the workplace

    00:02:46 - Emotional vs. data-driven conversations

    00:06:26 - Turning stress into actionable insights

    00:09:25 - Crafting business-focused recommendations

    00:11:43 - Handling emotions during tough discussions

    00:12:06 - Unique stress relief methods

    00:12:47 - Empowering the first conversation

    00:13:30 - Cliffhanger!


    📺 Lifetime Value: Your Destination for GTM content

    https://www.lifetimevaluemedia.com


    💁‍♀️💁‍♂️ Connect with the hosts:

    Kristi Faltorusso's LinkedIn: https://www.linkedin.com/in/kristiserrano/

    Kristi's website: https://www.kristifaltorusso.com/

    Stijn "Stino" Smet's LinkedIn: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/


    Key topics: data

    Show More Show Less
    15 mins