On this episode of The CustomerX Files, Alison is joined by Matt Egan, Global Content Director at Foundry, and Doni Lerner, Vice President of Strategy at PeerSpot. Creating content is a cornerstone of the job for most marketers, but with the evolution of content creation strategies and tactics, it's difficult to find focus and success. Matt and Doni discuss recent industry research related to content creation and consumption alongside observations about what it now takes to really craft meaningful content that impacts buyers.

On this episode of The CustomerX Files, Alison is joined by two powerhouses in the customer community space: Mary Green, Co-Founder of clubCX and Jenna Feldman, Customer Advocacy Marketing Manager at AlphaSense. For a long time customer advocacy and community were viewed as separate entities within marketing. Lately, they've become much more entwined. Why? Like so many things related to the customer experience, they are simply better together - listen and learn about building a strong customer community, launching a program, and how community should be at the heart of a customer-led marketing strategy.

On this episode of The CustomerX Files, Alison is joined by Evan Huck, CEO & Co-Founder at UserEvidence. The quality versus quantity debate isn't new, but with the evolution of the buyer's journey and more reliance on social proof and user reviews, it may be closer to a solution. Alison and Evan discuss the role of social proof through the buying cycle, how consumers are becoming more savvy, and yes, why quality over quantity matters.