The Cutting Room Floor
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The Cutting Room Floor
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In this episode of Bringing Home the W, we get an inside scoop into the process of through fan-submitted names for Toronto’s new WNBA team. Hosts Tanya Casole-Gouveia and Josh McConnell are joined by Khaleed Juma from Mettle to explore the names that didn’t make the cut, revealing how cultural sensitivity, fan input, and design strategy drive the creation of a team identity. From filtering submissions to balancing creative challenges, this episode offers a peek into how the WNBA and Toronto are working together to shape a team that represents the city and its diverse community.
[03:45] - The importance of fan input in shaping the team’s identity
[07:10] - The need for inclusivity in the final name choice
[12:30] - The unexpected insights that emerged during the vetting process.
[16:55] - The marketing potential of a name
[21:40] - The emotional connection between fans and the team’s name
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