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The Difficulty: Creativity, Meaning & the Hard Work of a Life

The Difficulty: Creativity, Meaning & the Hard Work of a Life

Written by: Dr. Chad Prevost
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The Difficulty is a podcast about creativity, meaning, and the hard choices that shape a life. Each week, writer and publisher Chad Prevost works through the questions underneath the creative process and the examined life—how we make work that matters, sit with life's difficulties instead of rushing past them, and keep going. Expect arguments, reflections, and the occasional witness to something worth seeing. Slower, more contemplative episodes land on Saturdays. It's also the voice of Crossroads Publishing Group, a press built on a single idea: books are occasions for community. If you're a creative, a thinker, a maker, or anyone navigating the difficulty of doing meaningful work—pull up a chair.

chadprevost.substack.comCrossroads Publishing Group
Philosophy Self-Help Social Sciences Success
Episodes
  • Genesis Greykid and Chad Prevost on the Creative Life and the Pathless Path
    Jul 3 2026

    Host Chad Prevost and co-host Genesis launch the first live happy-hour episode of The Difficulty from Home Bar in downtown Chattanooga, inviting listeners to join Fridays and describing the city as a creative crossroads. They discuss Chattanooga’s “animal” vibe, then welcome Chicago-based curator/artist LaRon Dittoe, who works in finance and commits to a monthly creative practice through gallery shows and artist dinners, and shares her handle and a planned September Chicago exhibition. Another guest, Nic Chung (an artist in Chattanooga), argues creativity is an identity beyond mediums and reflects on a dream of dying that shifted him toward minimizing regret rather than fear. The group talks about confronting “the bottom,” social anxiety, community, sponsors, the show’s growth, weekly giveaways (including The Artist’s Way next week), Chad’s daily reader book structure, and brief UFO skepticism and faith-versus-doubt discussion.

    Tune in every Friday for conversations that begin one place and always take you somewhere else like a good poem.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com
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    41 mins
  • The Big Five Just Chased the Indie Author
    Jul 2 2026

    The difficulty in life is the choice. And every choice is a crossroads.

    This week’s Working Writer roundup covers three stories that land on the same square, plus an announcement I’ve been sitting on.

    1. Simon & Schuster relaunched Pocket Books as a home for indie and hybrid authors.One of the oldest names in American paperback publishing, rebuilt around signing successful self-published writers to print deals. Their own words: “a home for forward-thinking writers, including bestselling indie and hybrid authors looking to amplify their reach.” Translation: New York is no longer asking who has a manuscript. It’s asking who has readers. The room you build around your work isn’t the consolation prize anymore. It’s the asset.

    2. The industry is counting its robots.BISG and BookNet Canada opened their 2026 “AI in the Book Industry” survey (through July 17). Last year’s round found about half the industry using AI, almost entirely in the plumbing: admin, marketing, data. Not the voice. I talk about where Crossroads stands: machines in the machinery, humans in the writing, audiobooks narrated by human beings. The flood of machine-made content drowns the generic. It can’t drown a voice a reader trusts.

    3. Fourteen thousand librarians walked into Chicago.The American Library Association held its 150th annual conference: 14,801 registrants making plans for the future of reading. The quiet answer to “nobody reads anymore,” and a reminder that the professional middle (librarians, book clubs, spiritual directors, retreat leaders) is where books actually travel.

    And some news of our own: starting this Friday, I’m launching a new live series with Genesis the Greykid, fine-art poet and co-owner of Home, the bar at the corner of Fourth and Market in downtown Chattanooga. A crossroads city, a bar on an intersection, and conversations about the in-betweens: the hard choices, and the constraints (time, money) we build a creative life inside. It can be beautiful.

    If you’re a writer with a message standing at your own crossroads, that’s what we build at Crossroads Publishing Group.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com
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    12 mins
  • Working Writer: The Money Moved
    Jun 25 2026

    Five things that actually moved in publishing this month, and what to do about each. The Authors Guild puts hard numbers on why author income keeps slipping, Audible forces a year-end decision on audiobook royalties, FSG opens a no-fee $15,000 fellowship (deadline July 6), book discovery starts shifting from search to AI, and the indie bookstore "death" turns out to be growth. The channels you don't control are getting harder, so put your weight on the ones you do.Join us at crossroadspublishing.group.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chadprevost.substack.com
    Show More Show Less
    25 mins
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